Automotive Charity ‘Ben’ Reveals New Brand and Logo
Automotive charity Ben has unveiled its refreshed brand identity that includes a new logo and website.
Before carrying out the rebrand, the not-for-profit organisation says it undertook “extensive” qualitative and quantitative research which showed that the organisation was not reaching as much of the industry as it could. Additionally, there were still a number of people working in the industry who weren’t clear on the organisation’s purpose.
Ben says it therefore developed its new brand identity in direct response to these results.
“Ben has gone through a significant period of change, including how we partner with the industry and the development of a new range of support services, so the launch of our new brand identity was the next important step in this journey,” explains Ben’s CEO, Zara Ross.
The charity was originally founded in 1905 and is the UK’s dedicated charity for those who work, or have worked, in the automotive and related industries and their dependants.