Brand Union Creates Visual Identity for New Airline, ‘LEVEL’
Brand Union has created the logo and identity design for new budget airline, LEVEL.
The low cost longhaul travel brand, which has just been launched by British Airways’ parent company International Airlines Group (IAG), will take to the skies in June 2017 with flights from Barcelona to Los Angeles, San Francisco, Buenos Aires and Punta Cana.
“LEVEL is an exciting new IAG airline brand which will bring a stylish and modern approach to flying at prices that are even more affordable,” says IAG chief executive, Willie Walsh.
The carrier will initially fly two new Airbus A330 aircraft branded in its own livery and fitted with 293 economy and 21 premium economy seats.
LEVEL will now become IAG’s fifth main airline brand alongside British Airways, Aer Lingus, Iberia and Vueling.