• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Bulletproof Redesigns Bassetts Vitamins

By Editor August 21, 2015

Categories: Food, Health & Beauty

Bulletproof-logo-packaging-design-Bassetts-Vitamins

Bassetts Vitamins is set to re-launch its entire product range featuring a new brand identity and packaging design by brand design agency Bulletproof.

First launched in 1995, Bassetts ‘Soft & Chewy’ Vitamins is now said to be the UK’s number one children’s vitamin brand; their best-selling variant, Early Health Strawberry, sells one pack every minute.

Despite its dominant position in the vitamin sector, Bassetts Vitamins faces strong competition in a crowded and colourful fixture. Parent company Ernest Jackson felt it needed to make the range easier to shop.

Bulletproof said: “Our first challenge was to create design platforms and Brand Worlds to reflect the brand’s offer – delicious and fruity vitamins for all the family. We then needed to bring these to life in a way that would reflect the caring and comforting nature of Bassetts Vitamins while delivering on the functional benefits of each product.”

A new brand mark was therefore created with an updated signature purple and white colour palette to avoid alienation of existing consumers. The brand’s ‘Jelly’ character was also redrawn.

“For added taste appeal, fruit illustrations were introduced to the design illustrating the delicious fruity natural flavours of the products,” explain the designers.

Bulletproof-logo-packaging-design-Bassetts-Vitamins-2

Bulletproof-logo-packaging-design-Bassetts-Vitamins-3

Bulletproof-logo-packaging-design-Bassetts-Vitamins-4

Bulletproof-logo-packaging-design-Bassetts-Vitamins-5

Bulletproof-logo-packaging-design-Bassetts-Vitamins-6

Bulletproof
www.wearebulletproof.com

Tags: Bassetts Vitamins, branding, Bulletproof, children, confectionery, identity design, illustration, kids, medicine, Mondeléz International, packaging design, purple, vitamin

SEE ALSO:

  • Bulletproof Unites Maynards and Bassetts into One New Brand
  • Bulletproof Redesigns Haywards Pickled Veg
  • Swedish Fish Gets New Branding and Packaging by Bulletproof
  • Bulletproof Overhauls Packaging Design for PizzaExpress
  • Bulletproof Creates Packaging for Warburtons ‘Protein’ Range
  • New Identity Design for Cadbury Hot Chocolate by Bulletproof

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Elevation Creates Logo and Branding for ‘NFL on NickPlay’
  • YourParkingSpace.co.uk Reveals Brand-New Logo
  • Hulsbosch Refreshes Logo and Branding for HeartKids Charity
  • Bakery On Main Introduces New Logo and Packaging
  • Burger King Launches New Logo and Branding
  • Joe Duffy Goes Back to School – Rebrands DeLaSalle High
  • General Motors Updates Logo for New EV Era
  • Crystal Maker Waterford Given New Look by Identica
  • Robot Food Unveils New Logo and Packaging Design for Bulk

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.