• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Law Firm ‘Kramer Levin’ Unveils New Logo Design by CSA

By Editor December 15, 2017

Categories: Corporate

Branding and design consultancy Carbone Smolan Agency (CSA) has unveiled the new corporate identity for New York law firm, Kramer Levin Naftalis & Frankel LLP (Kramer Levin).

The new “KL Mark” is the foundation for Kramer Levin’s refreshed logo and visual system, which incorporates the initials of the firm’s common name.

CSA says this signals a noteworthy shift for branding in the legal and professional services industry, given that other logos in the field typically consist of pure wordmarks – partner names set in a typeface.

“While symbols are infrequently used in the space, recent research suggests that symbols have been shown to create greater emotional commitment to the brand by both customers and employees,” claims CSA.

“By addressing the corporate identity head on and looking outside of category for opportunities to push the brand, CSA has helped Kramer Levin embrace the opportunities that a distinct visual brand can offer – something long known and leveraged by top professional services companies and consumer brands,” adds Paul Pierson, managing partner at CSA.

The identity launch comes as part of a comprehensive brand overhaul, which also includes a full redesign of the law firm’s website and digital presence.

Carbone Smolan Agency
www.carbonesmolan.com

Tags: branding, identity, K, Kramer Levin, L, law firm, lawyer, legal, logo design, orange, Paul Pierson, solicitor

SEE ALSO:

  • IC Design Creates Identity for U.S. Law Firm – ‘Neifert Khorshid’
  • Identity for a Law Office – Reysus & Associés
  • Lippincott Unveils New Logo for Principal
  • Quest Integrity Unveils New Corporate Brand Identity
  • Identity Design for Accountancy Firm, ‘vHM’
  • Pearlfisher Creates Identity for China’s ‘3r Advertising Services’

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Hummingbird Botanicals Rebrands as ‘Onáya’, Gets New Logo
  • Online Dating Site Match Launches New Look by COLLINS
  • Marinus Pharmaceuticals Reveals New Logo Design
  • Belvoir Farm Unveils New Logo and Packaging by B&B studio
  • Hulsbosch Brands New ‘Woofin’ Good!’ Dog Food Range
  • Conran Design Group Launches Branding for Viatris
  • Sony Music Publishing Returns with New Logo Design
  • COLLINS Rebrands the San Francisco Symphony
  • Hulsbosch Creates Logo and Packaging for ‘Coles Kitchen’

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.