• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Care Home Group HC-One Rebranded by Our Design Agency

By Editor December 17, 2018

Categories: Community, Social & People

Our Design Agency has rebranded care home provider HC-One, with the new look centred around a concept of “kindness”.

Currently Britain’s largest care home operator, with 350 care homes under its management, HC-One was formed in 2011 following the collapse of the UK’s then-largest nursing home operator, Southern Cross Healthcare.

Entrepreneur and doctor Chai Patel subsequently took over the failing homes, creating the HC One brand as a result.

Six years later, Our Design Agency was tasked with creating a new identity for the organisation in an effort to attract both new residents and staff.

“Our new brand identity with its big orange dot is a ‘beacon of positivity’ highlighting the kindness in every little action. We created hand painted ink illustrations, and hand drawn typography to bring humanity and warmth,” explain the designers.

Further adding, “At the same time, we redefined the brand architecture to allow the national brand to deliver a local experience. Nobody buys corporate care, they buy local care so we flipped the hierarchy to lead with home name and supporting line, ‘Belonging to the Kind Care Company family of care homes’.”

The new brand encompasses a multitude of touchpoints, from the choice of music playing in homes to the books available in receptions, even the soap in the toilets and the names of the communal rooms.

Our Design Agency
www.our-design-agency.com

Tags: care home, circle, dot, handwritten, HC-One, healthcare, identity design, ink, logo design, naming, nursing, orange, rebranding, typography

SEE ALSO:

  • Custom Home Builder Woodmeister Rebranded by 451 Agency
  • Option Care Unveils New Name and Company Branding
  • Communication Agency ‘bro’ Rebranded by Greenspace
  • Ragged Edge Rebrands Trussle as ‘Home of Home Ownership’
  • UNC Health Care Introduces New Name and Logo
  • Furniture Retailer ‘Swoon’ Rebranded by Zag

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • SPi Global Reveals New Name and Logo
  • 3D Software Company Maxon Unveils New Logo Design
  • Capital Region Housing Rebrands to ‘Civida’
  • Hulsbosch Creates Logo and Branding for New Superannuation Fund – ‘Spirit Super’
  • Serial Box Relaunches with New Name and Logo
  • Inter Milan Unveils New Logo and Identity
  • Studio Output Refreshes Logo and Identity for 3D Motion Specialist – Found
  • Summit Medical Group and CityMD Reveal New Brand Identity
  • ODA Creates New Logo and Identity for Bruce’s Doggy Day Care

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.