G-Force Marketing Solutions Rebrands as Shift

Nine years after U.S. advertising agency G-Force Marketing Solutions was founded, the company has announced a complete rebranding, including a new name, logo, positioning, and website. G-Force Marketing Solutions has become Shift. “Branding, communications, design and media are changing every day. We want to change right along with it,” says CEO Kristi Griggs. “Our new […]
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Publicis Worldwide Launches New Logo

Publicis Worldwide is launching a new logo this month across its global network of over 13,000 people in 84 countries. The company says the new design pays homage to the original Publicis logo created by founder Marcel Bleustein-Blanchet in 1926. Since the creation of the Publicis agency almost 90 years ago, it has grown from […]
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Embrace Creates Branding for Analytics Company, ‘Gain Theory’

Brand and digital agency Embrace have created the brand identity and strategy for new marketing analytics company Gain Theory, part of WPP, a global leader in advertising and marketing services. Gain Theory was formed to help marketers make sense of the optimised marketing mix and the increased data generated across web, mobile, outdoor, ATL and […]
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d.studio Brands New Magazine Marketing Body, ‘Magnetic’

d.studio has created branding and advertising for Magnetic, the new marketing body for magazines in the UK. “The name and brand identity was built on the idea of ‘the power of attraction’, which is an intrinsic quality of magazines and reflects their ability to attract highly engaged people bound by a common interest,” explain the […]
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Jordan Amer Designs Identity for Semaphore London

This past week, a former PR director and business director from Mother launched what they are calling a “new kind” of communications agency. Newly founded Semaphore London says it will aim to blend PR strategy with the content capabilities of an ad agency. Founding partner Liam Fay-Fright was formerly the director of communications at Mother […]
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Pearlfisher Creates Identity for China’s ‘3r Advertising Services’

Pearlfisher has created the new corporate identity design for 3r Advertising Services, a media group with offices in Beijing, Shanghai, Guangzhou and Chongqing, and whose clients include Ford, Alibaba and JDB, China’s most popular soft drink. Previously, it was felt the group’s three agencies – which cover numerous disciplines, including advertising, digital planning and marketing, […]
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Branding Design for Photography Studio, ‘BESPOKE’

BESPOKE is one of New York’s preeminent digital production studios, creating advertising and editorial photography for notable fashion brands and magazines. New York-based graphic design agency STUDIO NEWWORK was assigned to work on BESPOKE’s branding, which was to also include a promotional book. The use of the BESPOKE logo was kept consistent in size for […]
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