The Click Brands the National Centre for Writing

The National Centre for Writing is to become England’s new national body for literature, launching in 2016. Focusing on collaboration and literature development both nationally and internationally, the National Centre for Writing required a brand identity to reflect the purpose of their organisation. The new identity, created by Norwich-based design studio The Click, aims to respond […]
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Pentagram Updates Identity for the Philadelphia Museum of Art

Pentagram’s Paula Scher has designed a new identity for the Philadelphia Museum of Art. The logo customizes the letter “A” in the word “art” to highlight the breadth of the Museum’s collection. The identity was launched along with the unveiling of plans for a major renewal and expansion of the Museum by architect Frank Gehry. […]
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The Cabinet Rebrands ‘Creative Access’

In a pitch against undisclosed agencies earlier this year, brand design agency The Cabinet was selected to rebrand ‘Creative Access’ – a not-for-profit organisation which tackles the under-representation of ethnic minorities in the UK’s creative industries. Recognising that ‘media cannot reflect society if society is not reflected in the media’, Creative Access provides opportunities for […]
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Siegel+Gale Creates New Brand Identity for SAG-AFTRA

SAG-AFTRA, one of the world’s most well known trade unions for actors, broadcasters and recording artists, has launched a new brand identity and logo, developed in partnership with global strategic branding firm Siegel+Gale. The new logo depicts a figure standing in a forward-looking pose, reaching skyward and is accompanied by a new SAG-AFTRA logotype. The […]
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Identity Design for the Willi Burth Museum in Germany

The late German cinema operator Willi Burth, along with designer Hans-Peter Zoller, helped create the ST 200, the world’s first “non-rewind” film platter system. The technical device was put into serial production in 1968 by German projector company Kinoton. Burth and Kinotone subsequently received a Scientific and Engineering Oscar from the Academy of Motion Picture […]
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Made Thought Rebrands Paper-Maker, G.F Smith

Paper company G.F Smith has unveiled a new visual identity and design direction developed in collaboration with London-based brand consultants Made Thought. The scope of work, spanning both print and digital communications, includes the creation of a new typeface and two new logomarks: a main identity, and a curator mark that aims to acknowledge G.F […]
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Pentagram Helps Rebrand Auction House Sotheby’s

Established in 1744, Sotheby’s is one of the world’s oldest and largest auction houses, and the oldest company listed on the New York Stock Exchange. Pentagram’s Abbott Miller collaborated with Sotheby’s over a two-year period to help rebrand the company’s identity and communications, including its website, catalogues, and magazine. Miller and his team worked closely […]
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