Logo Design for Fuel Motorcycles

Fuel Bespoke Motorcycles Company was established in 2010. Located in Barcelona, the vintage bike shop focuses almost exclusively on restoring and building classic BMW motorcycles (especially the R100 Scrambler). The brand also makes and sells an accompanying range of motorcycle clothing. The retro-vintage logo and identity design is the work of French agency BMD Design. […]
[READ MORE]

New Car Brand ‘Horki’ Launches in Shangahi

Kia Motors Corporation’s joint venture in China, Dongfeng Yueda Kia (DYK), has unveiled a new Chinese-market concept and a new local brand name at the Shanghai Motor Show. Unveiled on the joint venture’s show stand, DYK has announced the new brand will be called “Horki” which combines two Chinese characters, “Hor” signifying China and “Ki” […]
[READ MORE]

TBWA Worldwide Recruited to Help Relaunch Datsun Brand

Nissan has appointed global advertising agency TBWA Worldwide to manage and usher in the relaunch of Datsun. “Datsun” was the name of the Japanese brand that was marketed worldwide from the early years of Nissan throughout the company’s rapid growth in the early 1970s and its globalization in the 1980s. The Datsun brand was phased out […]
[READ MORE]

McLaren Reveals 50th Anniversary Logo

In September of 2013, the McLaren Group will celebrate its 50th anniversary. To mark the occasion, the company will be adopting a special edition McLaren 50 logo on its team shirts and other associated corporate material. Mclaren started life back in 1963 when a young Bruce McLaren officially formed Bruce McLaren Motor Racing Ltd. The […]
[READ MORE]

ŠKODA Rolls Out New Logo and Typeface

In keeping with its corporate design as revised in 2011, Czech carmaker ŠKODA is changing existing model lines over to its new logo. The first model to feature the revised logo has been the new ŠKODA Citigo. The ŠKODA Rapid compact saloon, introduced in autumn of 2012, also bears the new logo. The Fabia and […]
[READ MORE]

Aston Martin Reveals Centenary Logo

2013 sees Aston Martin celebrate its centenary. The British luxury car maker will mark its first 100 years with a series of UK and international celebrations highlighting the success of the brand worldwide. To commemorate its first century in business, Aston Martin has also created a special centenary logo: a spiralling design derived from the […]
[READ MORE]

Video: Making of the Porsche Crest

The Porsche crest is an unmistakable trademark. It has now been relaunched for the Porsche 356 and the early 911s from Porsche Classic. In order to faithfully reproduce the historic emblem true to the original colour and in the right material, Porsche’s experts have carefully researched the history of the crest: between 1952 and 1998, […]
[READ MORE]