Kawasaki Celebrates Ninja Anniversary with Special Logo

The 2014 season is a particularly important one for the Kawasaki family as it marks the 30th Anniversary of the Ninja model line, which started life back in 1984 with the GPZ900R. To commemorate the historic occasion, the Japanese motorcycle manufacturer has created a special logo design as part of a year-long calendar of celebratory […]
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McLaren to Revive Iconic Logo for P1 Track Edition

Twenty years on from victory at the 24 Hours of Le Mans by the now legendary McLaren F1 GTR, McLaren Automotive has announced it will resurrect the famous name from its history for the track-only edition of the McLaren P1. The limited-run model will go into production when the 375th and final example of the […]
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Royal Enfield Reveals New Brand Logo, Crest and Monogram

Royal Enfield has “changes its stripes” with the unveiling of a new logo design. In addition to the revised logotype, a new monogram aims to build on the famous Royal Enfield wings, while the company’s crest has also been further evolved in order to reflect the “endurance and craftsmanship” of the brand’s motorbikes. The bike […]
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Brandimage Designs New Loyalty Cards for Europcar

European vehicle hire company Europcar is extending its loyalty program by launching a new “Elite VIP” category to reward its most loyal customers. Global branding consultancy Brandimage was engaged to design and develop Europcar’s new territorial codes. To achieve the objective of a more status-oriented expression, the agency created a new graphic range that highlights […]
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Barbour and Land Rover Launch New Fashion Brand

Barbour and Land Rover have announced their first clothing collaboration for Autumn Winter ‘14. This is the first time that the two brands have officially collaborated. The result is a range of men’s and women’s apparel collaboratively designed and developed by two British brands forming: ‘Barbour for Land Rover’ collection. Said to be inspired by […]
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Trader Media Group Rebrands as Auto Trader

Auto Trader, currently the UK’s largest digital automotive marketplace, has unveiled a new wesbite design as well as plans to unify all of its various brands under the Auto Trader name, a move which sees the name of the company change from Trader Media Group to Auto Trader. Formerly, the company operated under the name […]
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Peugeot Launches #KickItToBrazil Brand Campaign

French car maker Peugeot has launched a one off brand campaign which aims to follow the journey of a football across five continents. The football will be the link between its followers and Peugeot, and the #KickItToBrazil brand will invite the fans to choose what happens next or to come and meet the “Kick it […]
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