Automotive Brand Contest 2013: Porsche is ‘Brand of the Year’

Porsche has been awarded “Brand of the Year” at the 2013 Automotive Brand Contest during the International Auto Show (IAA) in Frankfurt. The German Design Council acknowledged “in particular the consistent and pathbreaking brand management of Porsche, which, for decades, has been able to put an unmistakeable face on attributes such as longevity, value and […]
[READ MORE]

Audi Named ‘Digital Brand Champion 2013’

Audi is the most successful brand of the digital age: This is according to a study by the business magazine “WirtschaftsWoche” regarding the online presence of the brand with the four rings. Audi distinguished itself as “Digital Brand Champion” by distributing relevant content in a convincing digital form that successfully creates a bond between the […]
[READ MORE]

Identity Design for Motorcyle Brand, ‘Iron Lungs’

Iron Lungs is a burgeoning motorcycle lifestyle brand founded and run by husband and wife team Matylda and Brian Mcilvenny. “I’m an artist/designer, and my husband Brian is a mechanic, so Iron Lungs is a joint project combining both of our interests, based here in Stockholm,” explains Matylda. The long-term plan for the couple is […]
[READ MORE]

From Sketch to Production: Evolution of the Ford Mustang Logo

The Ford Mustang is about to become the newest member of a very exclusive club – vehicles in continuous production for 50 years. April 17, 2014 will mark the Mustang’s 50th birthday. More than 9.2 million Mustangs have been sold since the car’s 1964 debut. Mustang has made more than 3,000 appearances on film and […]
[READ MORE]

Logo and Badge Design for Hot Wheels

Part of the Mattel empire, Hot Wheels is the world’s number one toy vehicles brand. With over two billion sold since the company’s launch in September 1968, the iconic orange track and souped-up fantasy die-cast cars have been a favourite among boys for over 40 years. San Diego-based studio SoupGraphix, headed by co-founder and creative […]
[READ MORE]

Branding and Car Livery Design for GYBE Racing

GYBE Racing is a German racing team that is owned and run by GYBE Design, a specialist maker of modular inflatable tents from Hartha in Saxony. Berlin-based agency Formzoo, headed by graphic designer Markus Günther, was appointed to create the identity for GYBE’s motorsport-orientated sub-brand. A key element of the identity construction process involved designing […]
[READ MORE]

Chevrolet’s Bowtie Logo Celebrates 100th Anniversary

Chevrolet’s ‘bowtie’ logo celebrates its 100th anniversary this year with 25 product launches helping the symbol find new roads around the world despite an origin that is still uncertain. In 1913, Chevrolet co-founder William C. Durant introduced the signature Chevy bowtie on the 1914 Chevrolet H-2 Royal Mail and the H-4 Baby Grand, centred at […]
[READ MORE]