Mercedes-Benz Launches New Service Brand – ‘Mercedes me’

Mercedes-Benz has presented its new “Mercedes me” service brand at this year’s Geneva Motor Show. Under this new umbrella brand, the Stuttgart-based car maker is bundling all existing and future service offers on a digital platform that is scheduled to go online in Summer 2014. “Mercedes me” is broken down into five areas – “move […]
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Ferrari Wins Logo Lawsuit

Ferrari has won its lawsuit against the German sales chain Kik, for a case of counterfeiting in Germany. Kik was selling some Formula 1 model toys in its shops. The toys were painted red and featured a logo that could easily be confused with the Scuderia Ferrari logo. The German court ruled that, because in […]
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Logic Design Creates New Identity for Elf Oil

French studio Logic Design has created a new identity for well-known oil and lubricant brand Elf, which is owned by the Total Group. Total engaged Logic Design to reinforce Elf’s branding with a specific request to express more strenuously the technical skills of its automotive lubricant range. The agency subsequently designed a new graphic architecture […]
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On-Three Rebrands British Automobile Racing Club

The British Automobile Racing Club (BARC) will enter the 2014 motor sport campaign with a new brand identity as it celebrates more than 100 years of history. Founded in 1912 as the Cyclecar Club, the BARC is one of the UK’s oldest and most respected automotive organisations. Aside from running three busy racing circuits – […]
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UK Ford Dealership Rebrands as ‘TrustFord’

Ford Retail, the world’s largest dedicated Ford dealership group, has today announced its customer facing brands will operate under a new name – TrustFord. The move is part of an ongoing strategy to align the business’ regional dealerships under one nationally recognised brand name and ensure a joined-up customer experience and offering across its entire […]
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Car Makers Fiat and Chrysler Adopt a New Logo Design

Following an initial phase with the two corporate logos appearing side-by-side – symbolising the desire to respect the history, culture and industrial roots of the two groups – both Fiat and Chrysler now require a new corporate identity representative of an organisation that is much more than the sum of its two component parts, based […]
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Caterham Group Unveils New Corporate Logo

British car maker Caterham has unveiled its new branding, designed to spearhead the Caterham Group’s continuing international expansion and diversification into new sectors. The new corporate identity features a new selection of green tones and a coloured Union Flag emblem, all reflecting Caterham’s British heritage. Since Malaysian entrepreneurs Tony Fernandes and Datuk Kamarudin Meranun purchased […]
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