Mopar Unveils 50th Anniversary HEMI Logo

Throughout 2014, Mopar will celebrate the 50th anniversary of the introduction of its famous second generation (Gen II) 426 Race HEMI engine design. To kick off the year-long commemoration, Mopar has created a 50th anniversary logo. The design incorporates an elephant in reference to the engine’s moniker, which resulted from the powerplant’s imposing size, strength […]
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Harley-Davidson Riding Club Unveils New Logo

Members of the Harley Owners Group, the official riding club of Harley-Davidson, have chosen a new logo for the world’s largest rider club. More than 100,000 H.O.G. members around the world voted online and overwhelmingly selected the winning logo over several proposed designs, says Harley-Davidson. The new design aims to capture the spirit of the […]
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Chevrolet Racing Unveils New ‘Jake’ Logo

Chevrolet will kick off the 2014 season with the debut of the all-new Corvette C7.R at the North American International Auto Show in Detroit. The new Corvette race car is to wear an updated “Jake” mascot logo, and will make its competition debut at the Rolex 24 At Daytona towards the end of January. Jake […]
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BMW ‘Sound’ Logo Wins Red Dot Award

The BMW sound logo was developed with the aim of creating an audio calling card for the brand. It is characterised by a melody that features acoustic elements which are played forwards and backwards, symbolising what BMW calls “flexible mobility”. Introduced worldwide in March of this year, the sound logo plays at the end of […]
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Zero Motorcycles Launches New Logo

Zero Motorcycles, a California-based electric motorcycle manufacturer, has announced the launch of an all-new branding campaign to coincide with the launch of their 2014 model range. The update to the company’s corporate branding aims to reflect the rapid development of the Zero Motorcycles product line and is based on extensive consumer research and analysis, says […]
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Lowe to Manage Creative Brand Strategy for Car Maker SEAT

SEAT has awarded Lowe and Partners the bid for management of the advertising and digital account of the brand’s headquarters, as well as eleven countries. The pitch was led by LOLA (Lowe’s Spanish agency located in Madrid) and HUGE (their IPG sister digital agency) working with other Lowe offices across the network. LOLA and HUGE […]
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Renault Unveils One-Off Logo Design for Korean Grand Prix

Next weekend’s Korean Grand Prix will see two of the four teams powered by the Renault V8 engine feature a logo unfamiliar to most Europeans, that of the Renault Group’s Korean brand, Renault Samsung Motors. The Korean audience will see the make’s name appear on the single-seater cars raced by Lotus F1 Team and Caterham […]
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