Renault Unveils One-Off Logo Design for Korean Grand Prix

Next weekend’s Korean Grand Prix will see two of the four teams powered by the Renault V8 engine feature a logo unfamiliar to most Europeans, that of the Renault Group’s Korean brand, Renault Samsung Motors. The Korean audience will see the make’s name appear on the single-seater cars raced by Lotus F1 Team and Caterham […]
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Concept Branding for MINI ‘Electric’

French agency Plus Minus, run by graphic designer Audric Henri Dandres, has come up with this advertising and branding concept for British car icon MINI. Incorporating the Union Jack flag, the design has been conceived under the motto “GOD SAVE THE GREEN” – a nod to both the British national anthem and the famous song […]
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Volkswagen Ranked as ‘World’s Most Sustainable’ Car Brand

Volkswagen has been listed as the most sustainable automaker in the world’s leading sustainability ranking. Swiss-based RobecoSAM, a sustainability investing specialist, classed the company as the Industry Group Leader in the automobiles and components sector in this year’s review of the Dow Jones Sustainability Indices (DJSI). The review analysed the corporate economic, environmental, and social […]
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Automotive Brand Contest 2013 – Porsche is ‘Brand of the Year’

Porsche has been awarded “Brand of the Year” at the 2013 Automotive Brand Contest during the International Auto Show (IAA) in Frankfurt. The German Design Council acknowledged “in particular the consistent and pathbreaking brand management of Porsche, which, for decades, has been able to put an unmistakeable face on attributes such as longevity, value and […]
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Audi Named ‘Digital Brand Champion 2013’

Audi is the most successful brand of the digital age: This is according to a study by the business magazine “WirtschaftsWoche” regarding the online presence of the brand with the four rings. Audi distinguished itself as “Digital Brand Champion” by distributing relevant content in a convincing digital form that successfully creates a bond between the […]
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Identity Design for Motorcyle Brand, ‘Iron Lungs’

Iron Lungs is a burgeoning motorcycle lifestyle brand founded and run by husband and wife team Matylda and Brian Mcilvenny. “I’m an artist/designer, and my husband Brian is a mechanic, so Iron Lungs is a joint project combining both of our interests, based here in Stockholm,” explains Matylda. The long-term plan for the couple is […]
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From Sketch to Production: Evolution of the Ford Mustang Logo

The Ford Mustang is about to become the newest member of a very exclusive club – vehicles in continuous production for 50 years. April 17, 2014 will mark the Mustang’s 50th birthday. More than 9.2 million Mustangs have been sold since the car’s 1964 debut. Mustang has made more than 3,000 appearances on film and […]
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