Peugeot Citroën Unveils New ‘PSA Groupe’ Brand and Logo

PSA Peugeot Citroën has announced it will now become “Groupe PSA” as part of its new “Push to Pass” business strategy. The Group’s new identity replaces its previous “PSA Peugeot Citroën” brand that dates from 1991. The French car manufacturer currently encompasses three automotive brands, namely, Peugeot, Citroën and DS; the latter a newcomer that […]
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Chef Damien Transforms DS Car Logo into Chocolate Dessert

Chef Damien, co-founder of the website 750g, has created an original Easter pastry which is said to have been inspired by the “olfactory identity” of Citroën’s DS sub-brand. Consisting of a cardamom and ginger biscuit topped with a dome of chocolate in which citrus fruits are inserted, the “DéeSse” is claimed to echo the scent diffused […]
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SEAT Launches Design Contest for New Musical Logo

How should SEAT sound? This is the challenge facing the participants of Musicathon, an international competition organised by the Barcelona-based brand to define its musical logo, or ‘mogo’. The project follows on from last year’s Archithon held in Barcelona with 40 German and Spanish architecture students, which led to the development of SEAT’s digital museum. Musicians […]
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Opel Reveals Name and Logo of All-New Electric Car

Vauxhall parent group Opel has announced the name and logo of an all-new electric car that will launch next year, as the company pursues the biggest, most far-reaching model offensive in its history with 29 new models between 2016 and 2020. The new five-door, five seat will be called “Ampera-e”. As an “affordably priced” car […]
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GM Launches ‘Maven’ Car-Sharing Brand

U.S. carmaker General Motors has revealed a new car-sharing service called Maven, which aims to combine and expand the company’s multiple mobility programs under one single brand. GM says Maven’s mission is to give customers access to personalised, on-demand mobility services. The global Maven team includes more than 40 dedicated employees from the connected car […]
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Vauxhall Reveals Name and Logo of New Concept Car

Vauxhall has revealed the name and badge of a new concept car that will make its official global debut at the 2016 Geneva Motor Show in March. The carmaker says the two-seater GT Concept continues a tradition of Vauxhall and Opel concepts, which started back in the mid-‘60s. “You will see both Vauxhall and Opel with fresh […]
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Kia Introduces New ‘DRIVE WISE’ Sub-Brand

Kia has launched a new sub-brand called ‘DRIVE WISE’ for its future autonomous driving technologies. The Korean carmaker recently announced plans to manufacture partially-autonomous cars by 2020, and aims to bring its first fully-autonomous vehicle to market by 2030. Debuting at the 2016 Consumer Electronics Show (CES) in Las Vegas this week, Kia’s DRIVE WISE technologies are still under development. […]
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