Citroën Unveils 3D Printed Logo

French carmaker Citroën has revealed a 3D-printed sculpture representing the brand logo at this year’s Beijing Motor Show. Entitled ‘I love Citroën’, the sculpture is an arty take on the brand logo and is the brainchild of Arnaud Belloni, Citroën’s marketing and communication director. It was designed by Karine Buisson Caillard, global brand designer at Citroën, and […]
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DS.Emotion Unveils Rebrand for Silverstone

DS.Emotion has created a new visual identity for motorsport venue Silverstone, as part of a rebrand, which the design agency says “aims to align the brand with innovation”. The new branding includes a revised speedmark logo, which was originally launched back in 2001 having been designed by Carter Wong. “Silverstone has retained the brands speedmark […]
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How Do They Make Aston Martin Badges?

On the eve of the 2016 World Endurance Championship opener at Silverstone, Aston Martin Racing has unveiled a bespoke selection of ‘wing’ badges in celebration of the famous endurance series. Every Vantage produced for the road or race track is made by hand and the wings that feature on each model make no exception. Commissioned […]
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Peugeot Citroën Unveils New ‘PSA Groupe’ Brand and Logo

PSA Peugeot Citroën has announced it will now become “Groupe PSA” as part of its new “Push to Pass” business strategy. The Group’s new identity replaces its previous “PSA Peugeot Citroën” brand that dates from 1991. The French car manufacturer currently encompasses three automotive brands, namely, Peugeot, Citroën and DS; the latter a newcomer that […]
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Chef Damien Transforms DS Car Logo into Chocolate Dessert

Chef Damien, co-founder of the website 750g, has created an original Easter pastry which is said to have been inspired by the “olfactory identity” of Citroën’s DS sub-brand. Consisting of a cardamom and ginger biscuit topped with a dome of chocolate in which citrus fruits are inserted, the “DéeSse” is claimed to echo the scent diffused […]
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SEAT Launches Design Contest for New Musical Logo

How should SEAT sound? This is the challenge facing the participants of Musicathon, an international competition organised by the Barcelona-based brand to define its musical logo, or ‘mogo’. The project follows on from last year’s Archithon held in Barcelona with 40 German and Spanish architecture students, which led to the development of SEAT’s digital museum. Musicians […]
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Opel Reveals Name and Logo of All-New Electric Car

Vauxhall parent group Opel has announced the name and logo of an all-new electric car that will launch next year, as the company pursues the biggest, most far-reaching model offensive in its history with 29 new models between 2016 and 2020. The new five-door, five seat will be called “Ampera-e”. As an “affordably priced” car […]
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