HIRENAMI Announces New Name and Logo

Video content management platform HIRENAMI has announced it has rebranded to vidREACH. The refresh includes a new logo design, messaging, website, and social media campaign. Describing itself as “an engagement platform for sales and marketing, training and coaching, customer success, and hiring”, vidREACH is a cloud-based Software-as-a-Service (SaaS) solution that enables, among other things, recruiters […]
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U.S. Insurance Giant Kemper Reveals New Logo Design

Kemper Corporation, which is said to be one of America’s major insurance providers, has announced an identity refresh. The rebrand encompasses an all-new wordmark, positioning and product line architecture. Ditching the gold colour scheme of the previous logo that was designed by Lippincott back in 2011, the new logotype is set in navy blue and […]
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Crowd Brands New Business Management Platform ‘myAko’

Global creative agency Crowd has designed the brand identity for myAko, a new business management app developed specifically for the care sector. The new brand encompasses both visual and verbal dimensions, including social media assets, a website landing page and an animated launch video. “This wasn’t just a marketing project. Our role was to help […]
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Pentagram Creates Pixelated Logo for Fintech Company, Droit

Pentagram has created the new logo and branding for global financial technology company, Droit. The refreshed identity, which also encompasses messaging, tone of voice, and website design, aims to capture the dynamic aspect of Driot’s main product platform, namely, Droit Adept. The latter is described as a real-time trade compliance engine for the financial markets […]
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Greenspace Rebrands Danish Mortgage Provider, ‘Totalkredit’

Greenspace has completed the rebrand for Danish mortgage giant Totalkredit, one of Denmark’s biggest banks. Owned by Nykredit, the business currently provides mortgage loans to nearly 40% of Danish home owners through a network of around 60 local and regional banks. “Totalkredit had successfully enabled Danish customers to own a home through their local banks since […]
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AmeriQuest and Corcentric Unveil Unified Logo and Branding

AmeriQuest, a B2B provider of online payment solutions, has announced it is unifying its organisation and suite of products via a single, company name – Corcentric. Originally founded in 1996, AmeriQuest acquired Corcentric, a cloud-based financial process automation company, back in 2002. The new unified brand therefore sees the introduction of an all-new visual identity […]
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Ragged Edge Brands Fintech Start-Up, ‘Salary Finance’

Branding agency Ragged Edge has created the logo and identity for Salary Finance, a relatively new lending start-up co-founded by the former head of Google UK. Described as a “financial wellbeing” business, the organisation partners with employers to allow, among other things, staff to borrow money against future wages. Ragged Edge was approached to help define […]
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