Pentagram Designs New Identity for Upworthy

Pentagram’s Michael Bierut and his team have designed a new identity for popular social media-orientated website, Upworthy. The new logotype emphasises the UP in the name, with the U used as a container for imagery. An animated version of the logo has also been created to serve as a bumper at the end of Upworthy’s […]
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Infinite Spada Rebrands to Infinite Global

Global communications consulting firm Infinite Spada has changed its name to Infinite Global Consulting, or “Infinite Global”. The rebranding comes 21 months after the merger between US-based Infinite PR and UK-based Spada. Infinite Global CEO Jamie Diaferia said: “The merger of our US and UK businesses has been an overwhelming success, cementing our position as the world’s […]
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Kemistry Creates New Identity for Language Company Eurotalk

Design agency Kemistry has rebranded language learning specialist Eurotalk as uTalk. The new identity includes the development of a brand hierarchy, logo design and application of the identity across its new operations. The designers say the new branding reflects the company’s values of being “friendly, fun and accessible” and includes the creation of a character, […]
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Moving Brands Gives Eircom New Look

Ireland’s largest telecoms business Eircom is undergoing a period of change. The company’s investment in its new brand is said to mark the largest brand transformation in Ireland in over 20 years. Global design agency Moving Brands was engaged as Eircom’s lead creative partner, to clarify and streamline its business architecture, transform the brand identity, […]
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Verizon Reveals New Logo Design

U.S. internet and telecommunications company Verizon has today revealed a new logo design. The reveal comes just days after Google’s logo update. “After 15 years, the new visual identity marks the beginning of the next chapter to distinguish Verizon in the minds of consumers,” said a company spokesperson. Whereas the old Verizon logo was created […]
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Mr B & Friends Creates New Brand for Azzurri

Brand consultancy Mr B & Friends have completed a repositioning and rebranding programme for Azzurri Communications, the £100 million technology, communications and managed services company. Under the unifying brand proposition, ‘Beyond expectation’, the agency has executed a brand positioning and corporate identity strategy that it says will “engage” Azzurri’s internal and external audiences. It has […]
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Hamell Communications Unveils New Visual Identity

London-based communications agency Hamell has undergone a complete rebrand. Specialising in behaviour-based healthcare, the new branding reflects Hamell’s “vision for the future of healthcare communications”. As well as a new logo and accompanying tagline ‘Changing behaviour is our business’, the updated visual identity also includes a refreshed website. Fiona Hammond, Hamell’s managing director, commented, “We […]
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