Google Unveils New Logo Design for Mobile World

Tech giant Google has revealed a new logo design that the company says will work better across different platforms, apps and devices. Announcing the change on the official Google blog, a company spokesperson described the refreshed logo as being “simple, uncluttered, colorful, friendly”. “It doesn’t simply tell you that you’re using Google, but also shows […]
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Google Rebrands as Alphabet

Internet giant Google has rebranded as Alphabet. However, the Google brand will remain, becoming a wholly-owned subsidiary of parent company Alphabet. Alphabet Inc will therefore replace Google Inc as the publicly-traded identity. “Alphabet is mostly a collection of companies, the largest of which, of course, is Google,” explains Alphabet chief executive Larry Page. “We liked […]
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Lippincott Brands Optiv Security

Global branding firm Lippincott has revealed details of its role in the development of Optiv Security’s new brand name, strategy, logo and visual system. Optiv is the newly formed company from the merger of Accuvant and FishNet Security, which joined together earlier this year to create what is claimed to be North America’s largest cyber […]
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Logitech Reveals All-New Logo Design

Logitech has revealed what it claims is the biggest brand transformation in the company’s history. The PC peripherals company says it has placed design at its core, with the rebrand reflecting a “colourful new attitude and a re-imagined logo.” Bold colours and simple designs are expected to make their mark across Logitech.com, social media, on […]
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Thompson Brand Partners Rebrands TopCashback

Thompson Brand Partners has completed the rebrand of TopCashback, said to be the UK’s highest paying cashback and vouchers website – www.topcashback.co.uk. Having grown over recent years to over 4,500,000 members, TopCashback felt it needed to update its branding in order to reflect its position in both the UK and international markets. “We set out […]
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Facebook Reveals New Logo Design

Facebook has unveiled an updated logo design in what appears to be an effort to make the social media giant look less corporate. While the new wordmark has been designed by the company’s in-house design team in collaboration with Eric Olson of Process Type Foundry, the “F” logo — visible once logged-in — remains unchanged. […]
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Oculus Rift Reveals New Logo Design

Virtual reality company Oculus Rift has unveiled a new logo design ahead of the commercial release of its Rift headset. The technology brand has decided to replace its previous eye logo with an oval design dubbed “stadium”. The latter is accompanied by a new typeface set in lowercase letters. The refreshed design will begin to […]
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