Yahoo has officially unveiled its new logo after showing 30 variations of the design over the course of the past month. “We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products,” Kathy Savitt, Yahoo’s chief marketing officer, said in a blog post […]
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Kathy Savitt, Yahoo! Chief Marketing Officer, has today announced that the internet company will be introducing a new logo next month on 4 September. In the meantime, a different iteration of the new identity will be displayed on the Yahoo! homepage each day before the official launch, in what Yahoo! is calling ‘30 days of […]
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Branding for a Software Developer: Fastomatic

Fastomatic is a specialist software development company based in Hungary. The emergence of digital technologies such as mobile apps has seen the business grow in recent times. In 2012, graphic designer Kevin Harald Campean, from Budapest, was briefed by Fastomatic to refresh the company’s logo design. For his main source of inspiration, Kevin decided to […]
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Identity Design for Digital Consultancy ‘Metronet’

Metronet is a digital marketing consultancy that delivers services such as SEO, PPC management, analytics tracking and web design to a wide range of clients. Norwegian creative agency Work in Progress was appointed by Metronet to design its logo. Lead graphic designer and Work in Progress co-founder Torgeir Hjetland took visual influence from early computer […]
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Logo Design for a Printer Repair Business

Printer Repairs are a long established firm providing a maintenance and repair service for office equipment throughout the UK. London agency Superfried were appointed to re-develop the business identity from scratch. It was important that the new brand looked clean, professional and approachable. As Printer Repairs trade within a very competitive industry sector, a strong […]
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Online Data Storage Logo: AngryFile

AngryFile provides a free online storage and backup service to help people safeguard and protect their all-important computer files. The brand engaged Warsaw-based creative studio Redkroft to help devise an appropriate identity. AngryFile was also very specific about the demographic audience it wanted to reach and capture: age: 16-20 year-olds; sex: male; region: North America. […]
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Internet Branding: Sletat Travel Search Engine

Sletat.ru is an online Russian travel search engine. Translated into English, the word “Sletat” means “to fly”. The internet-based company commissioned graphic designer Roman Korolev to design its new identity. At the outset, Roman considered various different ideas for the logo, including using a magnifying glass (as a visual metaphor for search); a stylised S; […]
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