SCT Fleet Solutions Rebrands as ‘Derive Efficiency’

US company SCT Fleet Solutions has announced it has changed its company name to Derive Efficiency. Derive Efficiency customises the software of a fleet vehicle’s powertrain (engine and transmission) in order to operate the vehicle more efficiently and safely. “Our new company name and image reflect the evolution of our corporate fleet offering and our […]
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Lippincott Designs New Logo for JDA Software

International branding firm Lippincott has revealed the new brand identity, logo and tagline for JDA Software, a global retail and supply chain solutions provider. Lippincott partnered with JDA to redefine it brand after years of growth and subsequent acquisitions. “JDA’s new tagline, ‘Plan to Deliver’ captures JDA’s broad spectrum of solutions and its focus on […]
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Industry Creates Branding for New Conveyancing Portal, ‘Veyo’

Brand strategy consultancy, Industry, was behind the launch of the new name and brand identity for Veyo, a home conveyancing portal, which was launched to the legal profession this week, ahead of its official public launch in Spring 2015. The new online service, Veyo, is a joint venture between The Law Society and Mastek, a […]
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SLI Systems Launches New Logo and Branding

U.S. e-commerce specialist SLI Systems has launched a new logo and branding that it says illustrates its commitment to meeting the expanding needs of global e-commerce retailers. SLI Systems chief marketing officer Tim Callan, who led SLI’s brand redevelopment, says: “The new logo embodies SLI Systems’ mission to accelerate e-commerce by connecting shoppers with the […]
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Pentagram Creates New Identity for ‘Index Ventures’

Index Ventures is currently one of Europe’s leading venture capital firms, having collaborated with digital companies like asos, Dropbox, Skype and Soundcloud. Pentagram’s John Rushworth and Eddie Opera have created a new identity and website for the firm that adopts a graphic symbol to reflect the company’s “strong, single-minded culture and style”. “The ‘hand’ serves […]
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Together Design Rebrands Hovione

This month has seen the launch of the new Hovione identity created by London-based agency Together Design. Hovione, established in Lisbon in 1959, is now a major global pharmaceutical business with offices around the world. As they have grown, so too has their expertise and Hovione felt that on the cusp of their 55th anniversary […]
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TRÜF Creative Helps Brand Investment Firm, ‘ECHO’

Echo is a U.S. investment firm for millennial entrepreneurs involved in the consumer packaged goods industry. The business turned to California-based design agency TRÜF Creative, wanting a brand identity that reflected the company’s “forward-thinking edge” while maintaining a professional image. “Simple shapes and unique colours create the repeating ECHO letterforms in the name, while the […]
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