TRÜF Creative Helps Brand Investment Firm, ‘ECHO’

Echo is a U.S. investment firm for millennial entrepreneurs involved in the consumer packaged goods industry. The business turned to California-based design agency TRÜF Creative, wanting a brand identity that reflected the company’s “forward-thinking edge” while maintaining a professional image. “Simple shapes and unique colours create the repeating ECHO letterforms in the name, while the […]
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Southwest Airlines Unveils New Look

US airline carrier Southwest Airlines has unveiled a new aircraft livery, named “Heart”, airport ‘experience’, and logo design. Southwest currently serves more than 90 destinations, and is expanding its footprint in big markets like New York City and Washington, D.C. The company has had several different liveries and logos throughout its 43-year history. “With all […]
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The Click Designs Identity for ‘Burlingham Woodland Walks’

Located in the heart of the Norfolk Broads, Burlingham Woodland Walks pass through a landscape of old and new woodland and orchards, with farmland interspersed by hedgerows. Developed since the 1990s on land owned by Norfolk County Council, the walks required a new look as well as an information booklet and maps. Norwich-based branding consultancy […]
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The Allotment Rebrands Recruitment Consultancy, ‘Marlin Hawk’

London-based agency The Allotment has created a new identity for global recruitment consultancy, Marlin Hawk. A new identity was needed in order to communicate across a number of touch points, the “inspirational” nature of Marlin Hawk’s business, say the designers. The design focuses on telling the company’s brand story via a custom book and website, both […]
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Firedog Rebrands British Horseracing Authority

The British Horseracing Authority (BHA) has officially introduced a new logo and corporate branding which will be rolled out across the entire organisation in a phased manner. The new branding was carried out in conjunction with London-based design agency Firedog Creative as part of a website redesign project. The new logo design features more prominently […]
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Siegel+Gale Helps Brand IT Company, ‘Curvature’

Curvature, formally Network Hardware Resale, has unveiled a company rebrand program, which includes naming, repositioning and visual identity, developed in partnership with global strategic branding firm Siegel+Gale. Since its founding in 1986, US-based IT infrastructure services provider Curvature has gone on to become a strategic partner to more than 10,000 customers worldwide. Siegel+Gale partnered with […]
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Baxter and Bailey Brands ‘Brickworks’ Estate Agency

Brickworks is a new independent company committed to what it calls an “ethical” approach to estate agency. The business has launched with a set of “transparent pledges” which form the foundations of the company. These include: fair fees; no individual sales commission; no cold calling; and 2.5% of profits going to charity. The as yet […]
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