GAM Unveils New Logo and Brand Identity by Siegel+Gale

Global branding agency Siegel+Gale has announced the completion of a rebranding initiative for GAM, said to be one of the world’s leading independent asset management groups. Zurich-based GAM engaged Siegel+Gale to unify their global operations following a decade of two corporate ownerships. By developing a new brand purpose to – “Advance the potential of capital” – Siegel+Gale aimed to […]
[READ MORE]

Industry Creates New Brand Identity for Nexia International

Design agency Industry has developed a new brand positioning and identity for top ten international accountancy network Nexia International (Nexia), following a 10-way competitive pitch process. Nexia International, which has a US$3.1bn fee income with notable members including Smith & Williamson and Saffery Champness in the UK, was prompted to review its brand and firm […]
[READ MORE]

Offthetopofmyhead Creates New Identity for OxfordSM

Management consultancy OxfordSM has revealed a new identity designed by Offthetopofmyhead. The project initially started off as a website redesign but ended up as a total rebrand. Based in both the UK and US, OxfordSM works with large organisations like Unilever, Vodafone and Bayer, and claims to improve commercial results through behaviour change. The business […]
[READ MORE]

Moving Brands Creates New Identity for Mojo Networks

Mojo Networks, formerly known as AirTight Networks, has announced its corporate rebrand. The cloud-managed Wi-Fi solutions company turned to global creative agency Moving Brands to carry out the identity refresh. “Mojo did not want to adhere to the zeitgeist of technology branding, so we began crafting an approach that challenged conventions – something that Mojo […]
[READ MORE]

Koto Creates New Identity for Gumtree

Gumtree, said to be the UK’s largest classifieds website, has unveiled a rebranding campaign with the launch of a new logo design, brand identity, tone of voice and changes across its mobile and desktop channels. For its first UK overhaul since launching in 2000, Gumtree appointed creative agency Koto to develop a new brand identity. […]
[READ MORE]

LJB Studio Creates New Identity for Outbox Documents

Manchester-based design agency LJB Studio has created the brand identity for Outbox Documents, a business that specialises in managing the complete life-cycle of documents – from collection and storage, through to delivery and recycling. The name is derived from the business’ service and process, namely, moving documents ‘out’ of the home or office and archiving them in ‘box’ […]
[READ MORE]

thyssenkrupp Unveils New Brand Identity

German engineering conglomerate thyssenkrupp has revealed a new brand identity. The redevelopment of the brand reflects the transformation of the Essen-based technology company to a diversified industrial group. “thyssenkrupp has changed in recent years. We are a different company today. We have become more diversified and as a result more stable,” says Dr. Heinrich Hiesinger, […]
[READ MORE]