Lippincott Unveils New Logo for Principal

Lippincott has designed a new logo and brand identity for Principal, the global financial services company, which will kick start a larger brand transformation. Originally founded in 1879, Principal has expanded over time and now serves customers in more than 70 countries. With a diversified and global offering, the company wanted its visual expression to reflect […]
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Opportunity Catalysts Get New Branding by SomeOne

SomeOne has created the branding for business advice company OC, which claims to help businesses identify new opportunities, realise them or do both. The new identity is centred around a typographic grid that the designers say illustrates how pathways and connections can be formed. A bespoke typographic solution was created at SomeOne, based on creating a clear […]
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Ragged Edge Designs Logo and Branding for Bulb Energy

London-based creative studio Ragged Edge has designed the look for new UK energy start up, Bulb. Ragged Edge says it worked closely with the founding team to create a brand idea that would position Bulb as an alternative to ‘the big six’ corporations. The brief included naming, brand strategy and identity design. “Bulb – or Simple […]
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The DAVIS Companies Rebrands with New Logo Design

The DAVIS Companies, a U.S. employment agency headquartered in Massachusetts, has announced the release of a new logo design and the launch of a refreshed website. The changes coincide with the company’s 30th year in business, founded in 1985 by CEO Robert “Bob” Davis. “We really wanted to unify our verticals and get back to our roots,” […]
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Mr B & Friends Rebrands Principality Building Society

Creative agency Mr B & Friends has designed the new brand proposition and identity for Principality Building Society. Established in 1860, and now with over 500,000 members, its savers and borrowers, Principality is said to be the largest mutual building society in Wales. However, the Society felt that consumers’ needs were changing and subsequently engaged […]
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Moving Brands Designs New Logo and Identity for Bluewolf

Design agency Moving Brands has created a new logo and identity system for global consulting agency and cloud consulting specialist, Bluewolf. Said to be a leading business consultancy in the Salesforce.com ecosystem, Bluewolf sought to communicate its strengths beyond the customer relationship management (CRM) platform. “After interviewing and workshopping with key stakeholders and customers, we worked closely […]
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GAM Unveils New Logo and Brand Identity by Siegel+Gale

Global branding agency Siegel+Gale has announced the completion of a rebranding initiative for GAM, said to be one of the world’s leading independent asset management groups. Zurich-based GAM engaged Siegel+Gale to unify their global operations following a decade of two corporate ownerships. By developing a new brand purpose to – “Advance the potential of capital” – Siegel+Gale aimed to […]
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