Mr B & Friends Rebrands Principality Building Society

Creative agency Mr B & Friends has designed the new brand proposition and identity for Principality Building Society. Established in 1860, and now with over 500,000 members, its savers and borrowers, Principality is said to be the largest mutual building society in Wales. However, the Society felt that consumers’ needs were changing and subsequently engaged […]
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Moving Brands Designs New Logo and Identity for Bluewolf

Design agency Moving Brands has created a new logo and identity system for global consulting agency and cloud consulting specialist, Bluewolf. Said to be a leading business consultancy in the Salesforce.com ecosystem, Bluewolf sought to communicate its strengths beyond the customer relationship management (CRM) platform. “After interviewing and workshopping with key stakeholders and customers, we worked closely […]
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GAM Unveils New Logo and Brand Identity by Siegel+Gale

Global branding agency Siegel+Gale has announced the completion of a rebranding initiative for GAM, said to be one of the world’s leading independent asset management groups. Zurich-based GAM engaged Siegel+Gale to unify their global operations following a decade of two corporate ownerships. By developing a new brand purpose to – “Advance the potential of capital” – Siegel+Gale aimed to […]
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Industry Creates New Brand Identity for Nexia International

Design agency Industry has developed a new brand positioning and identity for top ten international accountancy network Nexia International (Nexia), following a 10-way competitive pitch process. Nexia International, which has a US$3.1bn fee income with notable members including Smith & Williamson and Saffery Champness in the UK, was prompted to review its brand and firm […]
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Offthetopofmyhead Creates New Identity for OxfordSM

Management consultancy OxfordSM has revealed a new identity designed by Offthetopofmyhead. The project initially started off as a website redesign but ended up as a total rebrand. Based in both the UK and US, OxfordSM works with large organisations like Unilever, Vodafone and Bayer, and claims to improve commercial results through behaviour change. The business […]
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Moving Brands Creates New Identity for Mojo Networks

Mojo Networks, formerly known as AirTight Networks, has announced its corporate rebrand. The cloud-managed Wi-Fi solutions company turned to global creative agency Moving Brands to carry out the identity refresh. “Mojo did not want to adhere to the zeitgeist of technology branding, so we began crafting an approach that challenged conventions – something that Mojo […]
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Koto Creates New Identity for Gumtree

Gumtree, said to be the UK’s largest classifieds website, has unveiled a rebranding campaign with the launch of a new logo design, brand identity, tone of voice and changes across its mobile and desktop channels. For its first UK overhaul since launching in 2000, Gumtree appointed creative agency Koto to develop a new brand identity. […]
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