Ad agency Grey London has rebranded as Valenstein & Fatt to mark its centennial year. Jewish entrepreneurs Lawrence Valenstein and Arthur Fatt originally set up the company in 1917’s New York. However, due to prevalent anti-Semitism, they opted to call their business Grey instead of using their own names; supposedly, grey was the colour of […]
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Pentagram’s Marina Willer and her team have created the new visual identity for MTV World Creative Studio – MTV’s in-house design department. Based in Buenos Aires and Stockholm, the studio’s work involves creating everything from websites to short films, on-air graphics, video games and commercials. Pentagram says it was briefed to come up with a […]
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Saffron, the brand consultancy founded by Jacob Benbunan and Wally Olins in 2001, is marking its 15th-anniversary by evolving its offering as a consultancy, incorporating new members to the team, and setting up new offices in Berlin and San Francisco. The agency has therefore launched a new visual identity and website to help signal this evolution […]
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Global communications consulting firm Infinite Spada has changed its name to Infinite Global Consulting, or “Infinite Global”. The rebranding comes 21 months after the merger between US-based Infinite PR and UK-based Spada. Infinite Global CEO Jamie Diaferia said: “The merger of our US and UK businesses has been an overwhelming success, cementing our position as the world’s […]
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Nine years after U.S. advertising agency G-Force Marketing Solutions was founded, the company has announced a complete rebranding, including a new name, logo, positioning, and website. G-Force Marketing Solutions has become Shift. “Branding, communications, design and media are changing every day. We want to change right along with it,” says CEO Kristi Griggs. “Our new […]
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Global design and branding firm Duffy & Partners has undergone a rebrand as part of new digital push that includes a new Chicago presence and an expanded digital leadership team. With the new offering – dubbed Design Experience – comes a new, streamlined name, whereby Duffy & Partners will now simply be called Duffy. As […]
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DesignworksUSA, the industrial design arm of carmaker BMW, has changed its corporate name to Designworks. The consultancy has also launched a new company website together with an updated logo and corporate identity. Having started business in the 1970’s as a Malibu based design studio, today the consultancy is one team based in three different locations […]
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