Ragged Edge Unveils New Look for ‘Applied Studio’ Architects

Integrated branding agency Ragged Edge has created a new brand identity for architecture practice Applied Studio, which was formerly known as PAC Architecture. The agency says it developed the new look around an idea dubbed “creative works”, which gave rise to both the new name and visual identity. “Applied Studio brings together exciting, emotive design, […]
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Ad Agency Grey London Rebrands as Valenstein & Fatt

Ad agency Grey London has rebranded as Valenstein & Fatt to mark its centennial year. Jewish entrepreneurs Lawrence Valenstein and Arthur Fatt originally set up the company in 1917’s New York. However, due to prevalent anti-Semitism, they opted to call their business Grey instead of using their own names; supposedly, grey was the colour of […]
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MTV World Creative Studio Gets New Identity by Pentagram

Pentagram’s Marina Willer and her team have created the new visual identity for MTV World Creative Studio – MTV’s in-house design department. Based in Buenos Aires and Stockholm, the studio’s work involves creating everything from websites to short films, on-air graphics, video games and commercials. Pentagram says it was briefed to come up with a […]
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Saffron Launches New Identity on 15th Anniversary

Saffron, the brand consultancy founded by Jacob Benbunan and Wally Olins in 2001, is marking its 15th-anniversary by evolving its offering as a consultancy, incorporating new members to the team, and setting up new offices in Berlin and San Francisco. The agency has therefore launched a new visual identity and website to help signal this evolution […]
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Infinite Spada Rebrands to Infinite Global

Global communications consulting firm Infinite Spada has changed its name to Infinite Global Consulting, or “Infinite Global”. The rebranding comes 21 months after the merger between US-based Infinite PR and UK-based Spada. Infinite Global CEO Jamie Diaferia said: “The merger of our US and UK businesses has been an overwhelming success, cementing our position as the world’s […]
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G-Force Marketing Solutions Rebrands as Shift

Nine years after U.S. advertising agency G-Force Marketing Solutions was founded, the company has announced a complete rebranding, including a new name, logo, positioning, and website. G-Force Marketing Solutions has become Shift. “Branding, communications, design and media are changing every day. We want to change right along with it,” says CEO Kristi Griggs. “Our new […]
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Duffy & Partners Rebrands as Part of New Digital Push

Global design and branding firm Duffy & Partners has undergone a rebrand as part of  new digital push that includes a new Chicago presence and an expanded digital leadership team. With the new offering – dubbed Design Experience – comes a new, streamlined name, whereby Duffy & Partners will now simply be called Duffy. As […]
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