Identity Design for Fashion Label ‘Maison Michel’

Parisian hat house Maison Michel was acquired by international fashion brand Chanel in 2006. The following year, in 2007, Chanel appointed global branding agency Base Design to create a new visual identity that would link Maison Michel to Chanel and Paris, and feel traditional and contemporary at the same time. Base Design decided to use […]
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Logotype Concept for ‘Joanna’ Cosmetics

Polish creative Alice Szymankiewicz recently completed her bachelor’s degree in Graphic Design from the Academy of Fine Arts (Akademia Sztuk Pieknych) in Gdansk. This logotype was designed during her course studies and formed part of a theoretical rebranding proposal for cosmetics company “Joanna”; the latter being one of the biggest producers of cosmetics in Poland. […]
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Typographic Branding: Harley-Davidson Apparel

Graphic designer Bobby Haiqalsyah has created a range of t-shit designs for famous American motorcycle brand Harley-Davidson. Haiqalsyah was commissioned by Bravado agency and worked under the art direction of Robert Charissimo. The t-shirts feature a set of different and carefully customised logotypes, most of which evoke a vintage American feel. Some of the typographic […]
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F3 Corporate Identity

F3 is a newly founded fashion company set up by three entrepreneurs with the aim of introducing international fashion brands into the Middle East through acquiring their franchising rights. Creative marketing agency Paragon was approached by F3 to create a distinctly minimalistic identity whose design would work well across a range of digital and analogue […]
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Logo Design for Fuel Motorcycles

Fuel Bespoke Motorcycles Company was established in 2010. Located in Barcelona, the vintage bike shop focuses almost exclusively on restoring and building classic BMW motorcycles (especially the R100 Scrambler). The brand also makes and sells an accompanying range of motorcycle clothing. The retro-vintage logo and identity design is the work of French agency BMD Design. […]
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Concept Logo and Packaging Design: ‘Nike Naturals’

Chris Dawson is a graphic design student from New Zealand. This Nike project represents a conceptual design study that Chris completed as part of his Bachelor of Visual Arts degree at the University of Auckland. The academic exercise included drawing up and fabricating an array of collateral material for a new range of Nike eco […]
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Fashion Branding: WE ARE DESIGNADDICTED

DESIGNADDICTED is a German design studio specialising in branding, creative direction and graphic design. The Hamburg-based agency also runs and manages its own fashion label called, “WE ARE DESIGNADDICTED”. Company director Maurice Schilling introduced the clothing line back in 2011 (hence the Roman numerals “MMXI”). The two logos – one for the clothing brand and […]
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