Fashion Branding for ‘Ana Maria’ Knitwear

Located in the mountains in the north of Portugal, Ana Maria – Artesanato is a small, up and coming fashion label. “Artesanato” is the Portuguese word for “craftsmanship” and serves as a reference as to how textile designer Ana Maria makes her garments using only traditional techniques and natural materials. Amsterdam-based graphic designer Alvaro de […]
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Barbour and Land Rover Launch New Fashion Brand

Barbour and Land Rover have announced their first clothing collaboration for Autumn Winter ‘14. This is the first time that the two brands have officially collaborated. The result is a range of men’s and women’s apparel collaboratively designed and developed by two British brands forming: ‘Barbour for Land Rover’ collection. Said to be inspired by […]
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Chapter Brands Yardley Jade and Yardley Chrome Fragrances

Midlands-based branding agency Chapter has worked with British fragrance house Yardley London to help launch the latter’s new “Contemporary Collection.” March 2014 sees the introduction of two new 60s-inspired fragrances. Yardley London Jade is a green floral fragrance for women, whilst men’s scent, Yardley London Chrome, marks the brand’s first premium male fragrance in the […]
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Reebok Unveils New ‘Delta’ Logo

Reebok has revealed its new brand mark – the Reebok Delta symbol. The branding change coincides with Reebok’s singular focus on fitness. The new Delta symbol is designed to represent the positive and transformative change that fitness can have on a person’s life. The Reebok Delta has three distinct parts each representing the changes – […]
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Croots Rebrand Wins Gold at DBA Design Effectiveness Awards

AC Supplies, a North Yorkshire maker of canvas and leather shooting bags, felt that their brand had no real equity beyond their core trade supply base. They wanted to create a fresh, stand-alone brand that would compete in the consumer market and emphasise their 40-year heritage. The new Croots brand was created by WPA Pinfold […]
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R Design Creates New Identity for Cosmetics Brand, ‘Lily Lolo’

Launched back in 2005, cosmetics company Lily Lolo uses only natural, chemical free ingredients with mineral based technology. It’s carefully formulated range of make-up has developed somewhat of a cult status among certain women consumers. In 2013 Lily Lolo felt it necessary to respond to what their customers were wanting – a more exclusive way […]
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Branding and Identity Design for Fashion Purveyor, ‘Troupe’

Troupe is a soon-to-be-launched fashion e-tailor that describes itself as a “hybrid between an independent editorial platform and a diligently-curated fashion boutique”. The objective for the newly founded business will be to identify and promote the latest trends in global high-end street fashion, while simultaneously producing a range of fashion wear to be sold through […]
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