Adidas Reveals Pharrell Williams Logo

At the beginning of this year, adidas announced a long-term partnership with musician Pharrell Williams. This week for the first time the German sportswear brand has globally released the official logo of the partnership. The equal sign is the leitmotif of the collaboration’s logo. Next to the adidas trefoil, two of the three stripes transform […]
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Branding and Identity Design for ‘ODIN Crossfit’

Run by ex-military personnel Bobby and Tia Rodwell, ODIN CrossFit is a newly founded strength and conditioning facility based in Frederick, Maryland (USA). The duo engaged design studio Tribe, also from Frederick City, to design and develop the branding for their new fitness coaching business. Overseen by principal Seth Sirbaugh, the designers at Tribe created […]
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Rebranding Concept for Ten Group

With three hub offices in London, San Francisco and Hong Kong, as well as satellite offices in some of the world’s other major cities, the Ten Group is a global personal concierge company that specialises in providing a lifestyle management service to both private and corporate clients. Ten currently runs over 70 customer/employee loyalty schemes […]
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Fashion House LOEWE Unveils New Identity Design

Michael Amzalag and Mathias Augustyniak, the art and design duo of M/M (Paris), have created the new graphic identity for Spanish luxury fashion brand LOEWE. The logotype is said to have been inspired by German-born British typographer Berthold Wolpe, hinting at the German roots of Enrique Loewe Roessberg, who established the house by giving his […]
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Friends Rebrand Luxury Bespoke Tailor, ‘Roberto Revilla’

Bespoke London-based tailor Roberto Revilla has worked with design studio Friends to overhaul the growing fashion brand. Friends drew inspiration from a range of sources, including global fashion brands and trends. In keeping with the collaborative approach to the project, they worked closely with Revilla and his wife Carolina to understand their own personal likes […]
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Branding Design for Photography Studio, ‘BESPOKE’

BESPOKE is one of New York’s preeminent digital production studios, creating advertising and editorial photography for notable fashion brands and magazines. New York-based graphic design agency STUDIO NEWWORK was assigned to work on BESPOKE’s branding, which was to also include a promotional book. The use of the BESPOKE logo was kept consistent in size for […]
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New Visual Identity for the House of Gimle

Opened in 1939, Gimle Perfumery is somewhat of a landmark department store in Norway’s capital city of Oslo. The perfume boutique has become a one stop shop for the retail connoisseur of high quality perfumes and beauty products. In November of last year Gimle expanded and opened a full service beauty institute. In close collaboration […]
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