sweetgreen Rebrands, Unveils New Logo and Identity

American fast-casual restaurant brand sweetgreen has introduced an all-new look “to reimagine fast food and speak to future generations about the importance of what they eat”. Founded in 2007, the Los Angeles-based company primarily serves salads such as the “Naomi Osaka Bowl”, which is named after the famous tennis star, who not only happens to […]
[READ MORE]

Rudi’s Organic Bakery Completes Rebrand with New Logo and Packaging

Rudi’s Organic Bakery, said to be one of America’s largest organic bread labels, has completed its rebrand to Rudi’s Rocky Mountain Bakery. The name change is, of course, accompanied by an all-new logo as well as revamped packaging design that will be implemented across the brand’s entire portfolio with the goal of attracting new customers […]
[READ MORE]

Pyure Organic Reveals New Logo and Packaging

Pyure Organic, said to be one of the fastest-growing U.S. brands in the low-to-no-calorie sweetener category, has announced a major rebrand of its organic and non-GMO plant-based sweeteners, baking mixes, milk modifiers, and spreads. The Naples, Florida-headquartered company says it partnered with marketing and media agency Ideabar to develop integrated marketing strategies to accelerate business […]
[READ MORE]

Jon Smith Subs Unveils New Logo Design

South Florida-based sub sandwich franchise, Jon Smith Subs, is moving into 2021 with a refreshed identity. The rebranding, which entails the unveiling of a new “modern retro” design, forms a key element of the franchise’s current growth strategy. The re-branding is accompanied by an all-new logo, refreshed interior design elements, a new website, and a […]
[READ MORE]

Belvoir Farm Unveils New Logo and Packaging by B&B studio

B&B studio has updated the logo and packaging design for Belvoir Farm, as the British soft drinks brand aims to win over a younger demographic in order to drive growth. The rebrand is said to build on the company’s farming roots, with the first bottles of its signature elderflower cordial having being handmade on the […]
[READ MORE]

Hulsbosch Brands New ‘Woofin’ Good!’ Dog Food Range

Branding and design agency Hulsbosch has created the name, logo, identity, and packaging design for Australian supermarket Coles’ new private label dog food range. With more than 80% of pet owners reportedly buying their pet food at the supermarket, Coles is aiming to win over more customers with its new Woofin’ Good! range that is […]
[READ MORE]

Hulsbosch Creates Logo and Packaging for ‘Coles Kitchen’

Design agency Hulsbosch has created the brand identity, complete range architecture, and style guide for Australian supermarket chain Coles’ newly launched brand, “Coles Kitchen”. The latter features a range of cross-category, convenience food offerings, and joins the retailer’s portfolio of other fresh convenience meal ranges, including Coles Finest and Coles Nature’s Kitchen. The range is […]
[READ MORE]