Southeastern Mills Rebrands to Summit Hill Foods

Southeastern Mills, maker of Better Than Bouillon and Louisiana Brand Hot Sauce – and a major supplier to the American food service industry – has announced a complete rebrand to Summit Hill Foods. The rebrand is said to be the result of a year-long effort that includes the new company name, brand manifesto, company logo, […]
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Uncle Ben’s to Change Name to ‘Ben’s Original’

Mars has announced it will change the 70-year-old Uncle Ben’s brand to “Ben’s Original”, signalling the food giant’s aim to create what it claims will be “a more inclusive future”. The change comes in wake of the current protests taking place in the USA and elsewhere against racism and the growing threat of neo-Nazi and […]
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MinnMed Cannabis Patient Centres Rebrand to ‘Green Goods’

U.S. cannabis company Vireo Health has announced that Minnesota Medical Solutions (MinnMed), the company’s subsidiary in the state of Minnesota, has changed its name to Vireo Health of Minnesota and its cannabis patient centres are in the process of being renovated and rebranded. The retail locations will now be called “Green Goods”. The company’s existing […]
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Straight Forward Design Brands New Memory Supplement from CocoaVia

Mars Edge has launched Memory+, a new product in its CocoaVia supplement range that focuses on boosting memory and brain function, with brand and packaging identity by Straight Forward Design. Memory+ is the first sub-brand to focus on a specific health benefit in CocoaVia’s portfolio of daily cocoa extract supplements that are designed to support […]
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Great American Cookies and Marble Slab Creamery Introduce New Logos

Great American Cookies and Marble Slab Creamery have both introduced new brand visions, logos, packaging, and store designs. Owned by Global Franchise Group (GFG), the confectionery brands are said to be two of America’s favourite destinations for sweet treats and celebrations. GFG partnered with Colorado-headquartered brand consultancy and creative agency Sterling-Rice Group (SRG) to develop […]
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Oh My Green Rebrands to ‘garten’

Oh My Green, a ‘concierge-style’ provider of healthy food to corporations across America, has announced it has rebranded to garten. In addition to a new name, garten is also debuting a new look and feel of the brand, new logo and marketing initiatives to support the launch. The idea for garten started in founder Michael […]
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& SMITH Creates Branding and Packaging for ‘Kib’ Tea

London agency & SMITH has created the branding and packaging design for Kib, a new herbal tea range launched by East African speciality food company, The Perennial Foods Group. The latter claims to be on a mission to connect smallholder farmers in East Africa with international customers. “We’re entering a crowded category,” says Andrew Weiler, […]
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