Robot Food Rebrands Seabrook Crisps

Robot Food has rebranded Seabrook Crisps, with the refresh including new packaging designs as well as a mildly retweaked logo. Said to be the inventors of the crinkle-cut and the first crisp manufacturer to use sunflower oil, the Bradford-based brand tasked Robot Food to redesign its Crinkle, Lattice and Straight Cut ranges. “Seabrook has an enviable heritage, holding […]
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Free & Easy Gets New Look by Pemberton & Whitefoord

Pemberton & Whitefoord has designed the brand logo and packaging solutions for Free & Easy’s new free-from cake mix and soup ranges. The London-based creative consultancy has created packaging for the cake range that consists of four 350g bake-at-home cake mix products, as well as a range of seven 400g organic, free-from soups. The designs […]
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Smith&+Village Rebrand Booths’ Cakes and Puddings

Branding agency Smith&+Village has redesigned Booths’ own label range of puddings and cakes. High end supermarket Booths had sold cream cakes from specialist bakery Waterfields, another well-known Lancashire firm, for many years, but company bosses wanted to migrate the products to the Booths branding, while maintaining the “positive associations” with Waterfields. The designers at Smith&+Village […]
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Smith&+Village Rebrands Booths’ Tea Range

Creative and strategic branding agency Smith&+Village has redesigned Booths’ range of teas, calling on the retailer’s origins as a tea importer in 1847. A family-owned retailer that started life as a tea shop in Blackpool in 1847, Booths currently runs a chain of ‘high-end’ supermarkets across Northern England. Tea is still graded and packed at the company’s Preston premises, […]
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Pearlfisher Redesigns Tropical Soft Drink Brand, ‘Rio’

Pearlfisher has rebranded tropical soft drink Rio, giving it a new look aimed at a “younger, down-to-earth” demographic. The previous identity was decades old, rooted in the mid-80s, which is when the product was first launched. Company bosses felt the design was in danger of becoming “dated and kitsch”, and therefore turned to Pearlfisher to […]
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Thompson Brand Partners Rebrand ‘Thirsty Planet’ Water

Thompson Brand Partners have rebranded Thirsty Planet, the ‘charity water’ of Harrogate Water Brands. Every purchase of a Thirsty Planet bottle results in a donation being given to the charity Pump Aid, which delivers clean water to those who need it in rural Africa. Thirsty Planet is claimed to have donated over £2m since it was […]
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Robot Food Unveils New Branding for BULK POWDERS

BULK POWDERS sell their sports nutrition supplements online, in bulk. Robot Food designed the brand, website and packaging back in 2013, and were recently asked back to unify and progress the brand to accommodate its growing product range. What began as a line of protein products for both bodybuilders and general athletes has now developed into a […]
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