Dragon Rouge Reveals New Look for Philadelphia

Global branding agency Dragon Rouge has unveiled a new look for cream cheese brand Philadelphia. Dragon Rouge was appointed last year to redesign and re-position the American brand, which is launching across Europe over the next few months. The consultancy says the new positioning aims to capture “what we all love about food and eating […]
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Interabang Creates Branding and Packaging for ‘Proper Beans’

London-based agency Interabang was approached last November by Ben Mason, founder of Proper Beans after he came across their work for Brew Tea Co. Proper says its mission is to reinstate baked beans as the premium meal it once was – it was first sold at Fortnum and Mason in 1886 and marketed as a […]
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Highland Spring Reveals New Look

Highland Spring, said to be the UK’s number one plain bottled water brand, has unveiled a new look across its still and sparkling packaging, which the company says will deliver increased visual impact and standout on shelf in both the retail and wholesale channel. Highland Spring’s sparkling PET range has been updated to reflect the […]
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L&CO Invent ‘Marvellous Meat’ Brand

Farmer Paul Ross asked London-based design and branding studio L&CO to work with him to create a brand for his new ecommerce venture – farming and selling Sussex cattle direct to the consumer. “The idea is simple – think of it as an online farm shop selling delicious grass fed Sussex beef, prepared on-site by […]
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Rebranding Concept for M&M’s

Graphic designer Nicole Garcia has come up with this branding and packaging concept for M&M’s, the colourful button-shaped, chocolate-filled sweets made by US confectionery giant Mars. Raised in Colombia, Nicole currently lives in New York where she is pursuing a bachelor’s degree in Communication Design at the Pratt Institute. The avid jewellery maker developed the […]
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Designers Anonymous Brand New Nuts Label, ‘Carpe Nux’

London-based creative agency Designers Anonymous have created the look for new nuts brand Carpe Nux. Conceived as a premium luxury offering, Carpe Nux, which is Latin for ‘seize the nut’, draws parallels from “worldly characters” who share the “unique philosophy and attributes” of its range of fusion flavoured nuts. “By introducing portraits to each flavour […]
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Springetts Redesigns Monty Bojangles

August will see the relaunch of the Monty Bojangles range of chocolate truffles with new packaging created by Springetts Brand Design Consultants. The designers say the brief for the current range of six products was to reassess the existing brand to visually communicate a more coherent and engaging brand story, and to establish the brand’s […]
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