7up Gets Refreshed Logo and Visual Identity

Soft drink 7up has unveiled a new visual identity and global campaign. Originally established in 1929, 7up is currently the second largest PepsiCo beverage drink internationally. “7up is an important, authentic trademark, with an immensely rich heritage and brand equity,” said current PepsiCo boss, Brad Jakeman. “As global beverage consumption and consumer trends continue to […]
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Pizza Hut Reveals New Logo Design

Pizza Hut has rolled out a new brand evolution with a redrawn red roof logo, updated delivery boxes, new cups, a revamped website and what the company is calling “relaxed” uniforms. As well as the contemporised branding and identity, a new menu – dubbed the “Flavor of Now” – will feature a range of new crust […]
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Making Unveils New Logo and Packaging for Kopi.co.uk

Cafédirect, the UK’s largest Fairtrade drinks brand, acquired one of the UK’s first and largest coffee subscription clubs, Kopi.co.uk earlier this year. Over the last few months, Making, the multiplatform production arm of London-based ad agency Brothers and Sisters, worked with Cafedirect to develop and launch Kopi including defining a brand manifesto for the coffee […]
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graphicks Create Identity for ‘Smack’ Lobster Deli

Creative agency graphicks were chosen by the founders of the Burger & Lobster chain, to help theme their latest restaurant venture – “Smack”. Alexandra Lea, group marketing manager for Goodman Restaurants, said: “the brief we gave graphicks was to create packaging and wall art to enhance the experiential environment and seductive sensuality of the lobster […]
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Brandopus Designs New Range of Teas for Twinings

BrandOpus has helped British tea maker Twinings to launch 22 new blends, with the hope of reaching “a new generation of tea consumers”. This follows the recently launched Infusions. “The new challenge is to reinvent standard tea, which has become stale and commoditised. We need to reignite people’s passion for quality and great taste by […]
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I-AM Creates Branding for New Vegetarian Restaurant, ‘Ethos’

Branding consultancy I-AM has created the identity and interior design for new vegetarian restaurant Ethos, which is located near Oxford Circus on London’s Eastcastle Street. I-AM worked with founder Jessica Kruger to bring the concept to life, helping to develop both the branding and interior architecture. The designers say the concept is based around the […]
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Designers Anonymous Create Logo for Baker, ‘Cakey Face’

London-based creative agency Designers Anonymous were approached by a client who designs, bakes and decorates specialty cakes for birthday parties, baby showers and other assorted celebrations. The client’s style is described as being “quirky”, for example, one of her cake designs resembles a dropped ice cream cone splattered onto a pavement. She came to Designers […]
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