HeatGenie Unveils New Name and Logo as Part of Rebrand

HeatGen, a manufacturer of ‘self-heating’, ready-to-drink beverage packaging has rebranded, introducing a new name, logo and ‘POWERED BY HEATGEN’ brand mark. Founded in 2009, and formerly known as HeatGenie, the company is currently in the process of bringing to market a self-heating aluminium can that allows drinks to be heated on the go with just […]
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B&B Studio Creates Logo and Branding for Snack Bar ‘POP’

Peanut-based snack food POP has launched in the UK this month with new brand creation by B&B studio. Available exclusively in Whole Foods before rolling out more widely across the UK, the snack bars come in three flavours, namely, Peanut Butter and Dark Chocolate; Raisin and Dark Chocolate; and Coconut. The designers at B&B studio […]
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Ritz Relaunches with New Logo and Packaging by Bulletproof

Mondelēz International has worked with the London office of global branding agency Bulletproof to refresh the logo and packaging design for its Ritz snacking portfolio, as part of an overall relaunch of the famous cracker brand. Despite Bulletproof having already created the pack design for Ritz back in 2013, marketing bosses at Mondelēz felt the […]
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& SMITH Creates Logo and Packaging for ‘AYEM’ Breakfast Pot

Branding agency & SMITH has named and branded new London-based protein breakfast pot, AYEM. The identity, which encompasses not only packaging and website design but also a pop-up store, aims to position AYEM as a healthy breakfast staple, with a particular focus on its protein and omega 3 content. “Keen to stay away from a ‘science-y’ […]
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Bangladeshi Tea Label ‘Teatulia’ Rebranded by Here Design

Here Design has created the new identity for organic tea brand Teatulia as it launches in the UK with a flagship store in Covent Garden. A social enterprise designed to create jobs in a remote area of Bangladesh, Teatulia has transformed 3,000 acres of barren land into an organic tea garden; the company’s name is […]
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New SCI-MX Ready-Meal Range Gets Branded by Brandon

British food manufacturer Samworth Brothers is launching a new range of ready meals aimed at “fitness-focused” consumers, with brand identity and packaging design created by Brandon. Said to have been developed in response to increasing consumer demand for healthier convenience options, the meals, which come in three variants – Cajun Chicken, Turmeric Chicken and Pad […]
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Denomination Creates Logo and Packaging for True Water

Drinks specialist design agency Denomination has created the logo, identity and packaging design for True Water. A new fruit-infused spring water product launched by Australasian drinks company Frucor Suntory, True Water will initially come in two flavours, raspberry and lime. Made using real fruit extracts, it contains no artificial sugar or sweeteners. Denomination says it […]
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