JetSuiteX Debuts New ‘JSX’ Logo and Brand Identity

JetSuiteX has revealed a new brand name and identity, JSX, along with a refreshed website, logo, livery and new ad campaign. Co-founded in 2016 by entrepreneur Alex Wilcox, JSX describes itself as a “hop-on jet service” by offering publicly available charter flights on 30-seat jets from private terminals. The U.S. company currently flies daily out […]
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Wind E-Scooters Given ‘Superhero’ Identity by Ragged Edge

International e-scooter sharing company, Wind, has unveiled a new “superhero-themed” identity created by Ragged Edge. Hot on the heels of a $50m investment round, Wind worked with the London-based branding agency to redefine itself as “a secret super power”. And just as every superhero has its arch nemesis, Wind has identified travel misery as the […]
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Muhammad Ali Logo Revealed for Louisville Airport

The new logo design for the recently renamed Louisville Muhammad Ali International Airport has been officially revealed. The brand unveiling follows action taken by the airport’s Authority Board, who voted back in January 2019 to change the airport’s name to honour Louisville native and boxing legend Muhammad Ali. “As the world arrives in Louisville, we’re […]
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Gulf Oil Reveals New Logo and Retail Identity

Gulf Oil has revealed plans to introduce a new retail fuel image, which includes a refresh of the famous petroleum brand’s round-shaped logo. Company bosses say the new look will appeal to the consumer’s eye thanks to brighter variations of the classic Gulf colours, a “friendlier” typeface, and “warm gradient sun imagery”. “Our consumers and […]
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Pentagram Updates Rolls-Royce Logo for the Digital Era

Design agency Pentagram has refreshed the logo and brand identity for Rolls-Royce in an effort to bring “visual continuity across geographies and business channels”. The famous British car marque was originally founded in 1906 by Charles Rolls and Henry Royce. During World War I the company also entered into aero engine manufacturing. Although the car […]
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Aer Lingus Reveals New Logo and Livery

Aer Lingus has unveiled a refreshed brand with updated logo design and new aircraft livery. The brand’s new logo retains but restyles the well-known shamrock, adding a tilt “to symbolise dynamism and speed, with heart-shaped leaves reflecting the warmth and hospitality of the brand.” The Irish company says more than 50 shamrock designs were considered […]
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Canadian Airline WestJet Unveils New Logo and Livery Design

WestJet – said to be Canada’s second largest air carrier – has unveiled a new logo and livery design. In terms of the refreshed logo, the font has been updated to Bliss, to give the WestJet wordmark “a more uniform and current style”. The logo also now uses a single colour to soften the regional […]
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