Southwest Airlines Unveils New Look

US airline carrier Southwest Airlines has unveiled a new aircraft livery, named “Heart”, airport ‘experience’, and logo design. Southwest currently serves more than 90 destinations, and is expanding its footprint in big markets like New York City and Washington, D.C. The company has had several different liveries and logos throughout its 43-year history. “With all […]
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SomeOne Rebrands Southeastern Rail

Southeastern Rail is part of the Go-Ahead Group, one of the UK’s main public transport operators and runs train services in South East London, Kent and parts of East Sussex. It serves 550,000 customers every day on more than 2,000 train services. The existing brand identity for Southeastern was developed back in 2006, but with […]
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Branding and Identity Design for ‘AIRLANDER’ Airship

Said to be the world’s longest aircraft, the AIRLANDER is a helium-powered “hybrid air vehicle” that was originally designed and developed for the US military. However, as a result of certain budget cuts, the project was subsequently brought back to the UK by Milton Keynes-based Hybrid Air Vehicles (HAV), where it is now being adapted […]
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Logo Design for Art Courier, ‘ARTRANS’

Taiwanese company ARTRANS provides delivery services for art products such as paintings and sculptures. When designing the business logo, Taipei-based creative agency Proad Identity wanted to stress dependability and to create an artistic tone. The designers took the letter “A” of the brand name as their starting point. Derived from the abstract art of Picasso, […]
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Identity Design: The Victoria Falls Steam Train Company

The Victoria Falls Steam Train Company briefed Cape Town-based communications agency Bittersuite to create a corporate identity that would reflect the luxury, elegance and old-world romance of steam train travel in colonial Rhodesia. Made up of old-world symbols of British colonialism including the Royal Crown, two fierce lions and a vintage train fender, the logo […]
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Concept Logo Design for Qatar Jet Fuel Company

Hungarian graphic designer Sandor Szalay has come up with this identity design proposal for the Qatar Jet Fuel Company (QJet). The logo takes as its starting point the image of a falcon, which is the current symbol of QJet. However, Sandor’s reworking is considerably more bolder and dynamic, and also performs a structural function by […]
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American Airlines Unveils New Logo and Livery

American Airlines has revealed a new logo and exterior for its planes. The unveiling of the new logo and livery is the latest step forward in American’s attempt toward building a more modern travel experience for its customers. “Since placing our landmark aircraft order in July of 2011, we’ve been building anticipation toward a moment […]
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