Shanghai Launches Logo Design Contest to Brand Pudong New District

Shanghai city’s official tourist department has launched a new logo design contest to brand the Pudong New Area. The large district lies along and extends out from the eastern bank of the Huangpu River, is well-known for its four major landmark attractions: Oriental Pearl Radio & TV Tower, Jin Mao Tower, Shanghai World Financial Center […]
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Logo for 2016 NATO Warsaw Summit Unveiled

Secretary General Jens Stoltenberg, together with Polish Foreign Minister Witold Waszczykowski have this week unveiled the official logo for the NATO summit in Warsaw which will take place on 8-9 July next year. The design, unveiled during the two-day NATO Foreign Ministers meeting, includes a modern depiction of the famous Mermaid of Warsaw, the emblem […]
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Winkreative Brands ‘UP Express’ Rail Service

In the run-up to the July Pan Am and ParaPan Am Games, Toronto is launching a new infrastructure project by regional transportation authority Metrolinx. Winkreative, the international branding agency led by Tyler Brûlé, was retained to create the look for the Union Pearson (UP) Express, a dedicated rail service that links Canada’s two busiest transport […]
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‘Healing Simurgh’ Logo Adopted as Symbol of Persian Medicine

The ‘healing simurgh’ currently serves as the symbol of medicine in Iran. Designed by graphic designer Touraj Saberivand, the logo was approved by the supreme board of the Islamic Republic of Iran Medical Council (IRIMC) in November 2013 as the official emblem of the Physicians Guild of Iran, replacing the caduceus. The name is inspired […]
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Good Launches New Property Rental Brand, ‘Difrent’

Branding and design consultancy, Good, has created a new consumer-facing brand, Difrent, for the launch of 927 new Private Rental Sector (PRS) homes in the north of England. The homes have been built as a result of a PRS joint venture partnership between regeneration specialist Sigma Capital and Gatehouse Bank plc. The houses have been […]
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Mr B & Friends Rebrands The Cheltenham Trust

Creative marketing agency Mr B & Friends has this week revealed the new identity for the The Cheltenham Trust. The agency won the task to create the new look in a competitive pitch in 2014. The Cheltenham Trust is responsible for the management and operation of some of Cheltenham’s most important cultural venues: Cheltenham Town […]
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Johnson Banks Creates New Identity for ‘Open Knowledge’

Johnson Banks has created the identity for the Open Knowledge Foundation, an organisation that promotes the opening up of content and data from Governments and institutions across the globe. The consultancy has been working for about a year on the new identity for the nonprofit outfit that was originally founded back in 2004 in Cambridge, […]
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