New Visual Identity for the House of Gimle

Opened in 1939, Gimle Perfumery is somewhat of a landmark department store in Norway’s capital city of Oslo. The perfume boutique has become a one stop shop for the retail connoisseur of high quality perfumes and beauty products. In November of last year Gimle expanded and opened a full service beauty institute. In close collaboration […]
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Branding and Packaging for Men’s Cosmetics Range, ‘Büro’

Büro is a men’s cosmetics and grooming range made from all natural, sustainable ingredients. London-based creative agency Socio Design was engaged to created the brand name, identity and packaging system. The designers say they wanted to avoid what they call the “prettification and emotion” often found in the cosmetic and fragrance industry, in an attempt […]
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Chapter Brands Yardley Jade and Yardley Chrome Fragrances

Midlands-based branding agency Chapter has worked with British fragrance house Yardley London to help launch the latter’s new “Contemporary Collection.” March 2014 sees the introduction of two new 60s-inspired fragrances. Yardley London Jade is a green floral fragrance for women, whilst men’s scent, Yardley London Chrome, marks the brand’s first premium male fragrance in the […]
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Good Creates Identity for New Beatson Cancer Charity

Design and branding agency Good has created the name, branding and identity for the new Beatson Cancer Charity. The charity supports the work of the Beatson West of Scotland Cancer Centre – Scotland’s largest and the busiest in the UK in terms of clinical activity and patient numbers. It was formed from the merger of […]
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Pearlfisher Wins Gold at DBA Design Effectiveness Awards

Last Thursday evening saw the UK’s design and marketing industry coming together on mass to celebrate the annual Design Business Association Design Effectiveness Awards winners. The annual Design Effectiveness Awards, hosted by the DBA, is said to be the only award scheme that uses commercial data as a key judging criteria and the awards aim […]
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R Design Creates New Identity for Cosmetics Brand, ‘Lily Lolo’

Launched back in 2005, cosmetics company Lily Lolo uses only natural, chemical free ingredients with mineral based technology. It’s carefully formulated range of make-up has developed somewhat of a cult status among certain women consumers. In 2013 Lily Lolo felt it necessary to respond to what their customers were wanting – a more exclusive way […]
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New Brand Identity Revealed for Men’s Grooming Range Lynx

Global brand design consultancy, Elmwood, have revealed a new identity for men’s grooming range LYNX (AXE as it is known globally). Elmwood worked with Unilever to create a new look and feel for the range. Launched in 1983, and with millions customers in the UK alone, LYNX remains one of the few brands developed specifically […]
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