New Brand Identity Revealed for Men’s Grooming Range Lynx

Global brand design consultancy, Elmwood, have revealed a new identity for men’s grooming range LYNX (AXE as it is known globally). Elmwood worked with Unilever to create a new look and feel for the range. Launched in 1983, and with millions customers in the UK alone, LYNX remains one of the few brands developed specifically […]
[READ MORE]

Fitness First Gets Rebranded by The Clearing

Fitness First has launched a new brand identity, strategy and repositioning that is aiming to disrupt the gym industry and return the business to growth. The strategy and identity has been developed with branding consultancy The Clearing to create a ‘prestige’ brand that will motivate customers and move Fitness First out of the crowded mid-market. […]
[READ MORE]

Concept Logo for an Issey Miyake Fragrance: ‘Fragment’

Spanish graphic designer Pedro Bellido is a graduate of the Barcelona School of Design and Engineering, or “ELISAVA”, as it’s simply called in Spanish. This concept logo and branding design for a theoretical Issey Miyake perfume was developed by Pedro while attaining his Masters degree in Design and Communication. The inspiration for the visual structure and […]
[READ MORE]

Branding and Packaging Design for ‘Odette Toilette’

Odette Toilette is the perfume lover behind Scratch+Sniff events. Under the banner of providing olfactory ‘adventures’ for both perfume experts and those new to fragrance alike, her events offer unusual ways of discovering the world of scent. London-based agency Design Friendship, headed by friends Natasha Shah and Chris Hilton, designed Odette Toilette’s identity and stationery […]
[READ MORE]

Branding and Packaging Design for ‘Be Mine’

Clicks is a retail brand that is part of the Clicks Group, which is a health and beauty focused retail and supply group that has over 600 stores across southern Africa. This Be Mine project is one of several branding and packaging design projects produced for the South African retailer by Cape Town-based agency Todd […]
[READ MORE]

Logotype Concept for ‘Joanna’ Cosmetics

Polish creative Alice Szymankiewicz recently completed her bachelor’s degree in Graphic Design from the Academy of Fine Arts (Akademia Sztuk Pieknych) in Gdansk. This logotype was designed during her course studies and formed part of a theoretical rebranding proposal for cosmetics company “Joanna”; the latter being one of the biggest producers of cosmetics in Poland. […]
[READ MORE]

Pearlfisher Brands ‘Boutique Gym’: The Library

Pearlfisher has created the brand strategy, naming, identity, interior design, brand experience and communications for The Library, an exclusive private members training club and London’s first ’boutique gym’. The brainchild of training and nutritional specialist Zana Morris, The Library provides a ‘bespoke’ environment for members to train, get nutritional support, relax, enjoy complimentary talks and […]
[READ MORE]