Alzheimer’s Society Unveils New Logo and Branding

Alzheimer’s Society, a leading UK dementia charity, has unveiled a new logo design and brand identity. Its previous look was considered “passive, clinical and cold” – “it had little stand out and wasn’t engaging enough people,” say the charity’s bosses. Working with London-based creative agency Heavenly, the charity therefore set out to create a new brand positioning that […]
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SomeOne Creates ‘Logo-less’ Branding for D.Thomas Skincare

SomeOne has created the identity for a new light-based skin treatment service from London-based beauty practice, D.Thomas. The agency says it worked with the company’s management team to devise a strategic approach to the new launch, which included coming up with the name (“Illuminate”), creating a tiered structure for the treatments (measured in Lumens), as well as […]
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Pineapple Express Reveals New Logo for ‘THC’ Cannabis Brand

LA-based company Pineapple Express has unveiled a new logo design for its Pro-cannabis brand THC. The refreshed brand, which takes its name from the active chemical in cannabis called “delta-9-tetrahydrocannabinol” (or “THC” for short), also gets a style guide in an attempt to capitalise on licensing merchandise which will display the THC trademarked name and logo on lifestyle […]
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Pentagram Brands ‘Period Equity’ in Fight Against Tampon Tax

Pentagram’s Paula Scher and her team have created the identity for Period Equity, a non-profit organisation based in the U.S. that is fighting to repeal the “tampon tax” on women. The design agency worked closely with Period Equity co-founders Jennifer Weiss Wolf and Laura Strausfeld to develop the identity. Scher decided to rename Period Equity, […]
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Tann Westlake Creates Branding for ‘Revolution in Kindness’

Design agency Tann Westlake has created the logo and branding for Revolution in Kindness, the charitable organisation formerly known as The Body Shop Foundation. The charity’s founders say they are keen to get back to the ideas and beliefs of what founder, Anita Roddick, had back when it all began. “Our brief was to create […]
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SomeOne Rebrands St Catherine’s Hospice

SomeOne has created the new identity for St Catherine’s Hospice, a charity established some forty years ago that currently provides end of life care for people in Crawley, Horsham and East Surrey. The new look encompasses both patient materials and digital channels. Accompanying the core brand assets is a visual operating system that is designed […]
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Pentagram Rebrands The Heart & Stroke Foundation of Canada

Pentagram’s Paula Scher has designed a new identity for The Heart & Stroke Foundation of Canada, a national charity with the mission to prevent heart disease and stroke. The identity centres on a logo design that pairs the graphic icons of a heart and a stroke, which also reflects the new focus on the organisation’s […]
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