Without Rebrands Luxury Bedmaker, Savoir

London design studio Without has rebranded Savoir, which is claimed to be “the world’s most luxurious bedmaker”. The company has been making beds since 1905, when it was set up to supply The Savoy Hotel in London. Each bed is said to be custom-made in the UK using only high-end natural materials, and with one […]
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New ‘ALKIMI’ Cleaning Range Gets Branded by Bulletproof

Cleaning products manufacturer, Challs International, has partnered with the London office of independent brand design agency, Bulletproof, to launch ALKIMI, a new non-toxic cleaning range. The agency was briefed to create a new cutting-edge cleaning brand that would challenge the big chemical players with its cleaning power, while being kinder to the user and their […]
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Pentagram Brands New Cookware Startup, ‘Great Jones’

Emily Oberman and the rest of the design team at Pentagram have created the logo and identity for new direct-to-consumer cookware company, Great Jones. The latter’s name is said to be a homage to cookbook author and editor Judith Jones, who published American chefs Julia Child and James Beard. The name also serves as a […]
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Isobel Unveils New Look for ‘Micralite’ Baby Travel Brand

Micralite is relaunching its brand to the parenting market with an all-new look fashioned by creative agency, isobel. Developed by two fathers and engineers over 20 years ago, Micralite is credited for having created the first hybrid stroller combining the benefits of larger off-road strollers with compact smaller lightweight ones. “isobel recognised an opportunity for […]
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Pentagram Rebrands Spanish Lighting Company, ‘Vibia’

Pentagram’s London studio has refreshed the logo and branding of Spanish lighting company, Vibia. The agency says it worked closely with the Barcelona-based business to develop a brand strategy, tone of voice and visual identity which aims to present Vibia as “an innovative lighting technology company” that “strikes a balance between product and experience, lighting […]
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BTL Brands Unveils New Logo for Engström Amplifiers

Branding consultancy BTL Brands has refreshed the logo and identity of high-end amplifiers brand, Engström. Founded by industrial designer Timo Engström and engineer Lars Engström back in 2008, the Scandinavian brand produces music equipment that is aimed at the luxury, premium end of the market – some of their products can cost up to €0.25m! […]
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Furniture Retailer ‘Swoon’ Rebranded by Zag

Online UK furniture retailer Swoon has unveiled a refreshed logo and identity, including a new TV campaign and website, all created by branding consultancy Zag. Founded in 2012 by Debbie Williamson and Brian Harrison, ‘Swoon Editions’ was born out of a desire to offer designer furniture at affordable prices. Unlike traditional furniture brands that often […]
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