wilko Reveals New Branding and Packaging by Free The Birds

British high-street retail chain wilko has unveiled a new brand identity with design by creative agency, Free The Birds. Beginning with wilko’s heritage paint and pet ranges, the brand re-fresh is part of a three-year partnership that will see Free The Birds’ designs rolled out across the company’s entire portfolio. The new look, which encompasses […]
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Insurtech Firm Hiro Rebrands to ‘Locket’

Prevention-first insurtech company, Hiro, has rebranded to “Locket”, which the UK firm says will enable it to not only communicate its product more effectively but also help it to grow internationally. The business currently offers members a better price on their policy if they proactively protect their homes using smart technology. It also has a […]
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Earth Within Flowers Reveals New Logo Design

U.S. flower shop, Earth Within Flowers, has announced the launch of its newly refreshed logo and website. The full-service wedding flower shop whose flower designs are said to be inspired by nature has introduced a new brand design created by Montana-headquartered agency, August and Stone. The new website features full-colour photos of flowers and flower […]
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P&W Designs Logo and Packaging for ‘Little Lot’ Toy Brand

London-based design consultancy Pemberton & Whitefoord LLP has created the brand identity for a new range of educational preschool toys called “Little Lot”. The largest category in the toys market is said to be preschool toys, so the importance of getting the branding right was critical for Addo Play Ltd, which owns the newly-created Little […]
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ODA Creates New Logo and Identity for Bruce’s Doggy Day Care

Branding agency ODA has rebranded Bruce’s Doggy Day Care to Bruce’s complete with a new logo and identity designed to appeal to modern pet owners. Originally founded in 2008, Bruce’s Doggy Day Care is currently aiming to become the UK’s leading national dog day-care brand; the doggy day care market in Britain is said to […]
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Zoflora Reveals New Logo and Packaging by PB Creative

Design agency PB Creative has refreshed the logo and packaging design for well-known disinfectant brand, Zoflora. Claimed to be the UK’s leading disinfectant brand, its range of fragranced, perfumer-developed, concentrated disinfectants are said to be inspired by nature. PB Creative was briefed to create a contemporary and desirable look and feel for the brand that […]
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Crystal Maker Waterford Given New Look by Identica

Irish luxury crystal brand Waterford has unveiled a new logo and identity created by London-based agency, Identica. The rebrand is claimed to amplify the traditional craftsmanship and complex cutting techniques used by the company, which has a history dating back to the 1780s. “Reframing the brand as desirable and relevant to a younger audience, the […]
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