Isobel Unveils New Look for ‘Micralite’ Baby Travel Brand

Micralite is relaunching its brand to the parenting market with an all-new look fashioned by creative agency, isobel. Developed by two fathers and engineers over 20 years ago, Micralite is credited for having created the first hybrid stroller combining the benefits of larger off-road strollers with compact smaller lightweight ones. “isobel recognised an opportunity for […]
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Pentagram Rebrands Spanish Lighting Company, ‘Vibia’

Pentagram’s London studio has refreshed the logo and branding of Spanish lighting company, Vibia. The agency says it worked closely with the Barcelona-based business to develop a brand strategy, tone of voice and visual identity which aims to present Vibia as “an innovative lighting technology company” that “strikes a balance between product and experience, lighting […]
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BTL Brands Unveils New Logo for Engström Amplifiers

Branding consultancy BTL Brands has refreshed the logo and identity of high-end amplifiers brand, Engström. Founded by industrial designer Timo Engström and engineer Lars Engström back in 2008, the Scandinavian brand produces music equipment that is aimed at the luxury, premium end of the market – some of their products can cost up to €0.25m! […]
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Furniture Retailer ‘Swoon’ Rebranded by Zag

Online UK furniture retailer Swoon has unveiled a refreshed logo and identity, including a new TV campaign and website, all created by branding consultancy Zag. Founded in 2012 by Debbie Williamson and Brian Harrison, ‘Swoon Editions’ was born out of a desire to offer designer furniture at affordable prices. Unlike traditional furniture brands that often […]
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Our Design Agency Brands New Builders’ Merchant, ‘BUILT/’

Our Design Agency (ODA) has created the branding and identity for new builders’ merchant, BUILT/. Launched by the Travis Perkins group, the building supplies start-up says it is taking aim at a new generation of builders looking for “an efficient and digital service at their fingertips.” As a result, the use of the forward slash […]
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Houzz Unveils New Logo Design by Pentagram

Pentagram has created a new logo for Houzz, a globalised ‘inspiration’ website that caters to both homeowners and home improvement professionals such as interior designers and architects. The design refreshes the architectural “H” of the company’s original logo into an all-new symbol that is constructed with a sloping angle, which the designers claim evokes a […]
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Pentagram Reveals ‘Playful’ Branding for Buffy Duvet

Pentagram has developed the brand identity, positioning, messaging and packaging design for Buffy – claimed to be the “world’s most comfortable – and kindest – duvet”. Made from naturally sourced eucalyptus and volcanic materials, rather than goose down, the new product is being described by its makers as being cruelty free, hypoallergenic and also temperature […]
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