Designer Marçal Prats Rebrands the Barcelona Century Hotel

Spanish designer Marçal Prats has rebranded Barcelona Century, a hotel located in the famous L’Eixample district of Barcelona. Pronounced ‘lay-sham-pluh’ and meaning, literally, “extension” in the Catalan language, L’Eixample was constructed in the late 19th and early 20th centuries and is therefore considered to be the ‘newer’ part of Barcelona. As one of the earliest examples […]
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Hawaiian Airlines Reveals New Logo Design

Hawaiian Airlines has revealed an updated brand identity and the freshly-painted livery of a Boeing 717 (N488HA), the first of its fleet of more than 50 aircraft that will feature the new design. Pualani, which means “flower of the sky”, the key icon of Hawaiian’s brand for more than four decades, continues to feature on the tail of […]
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Mövenpick Hotels & Resorts Reveals New Corporate Identity

The London office of strategic brand and packaging design agency Bulletproof has created a new corporate identity for Swiss hotel chain Mövenpick Hotels & Resorts. The new identity will be seen across all external brand communications, inside over 80 hotels across Europe, Africa, the Middle East and Asia, as well as across the wider Mövenpick Group. […]
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Start Unveils New Brand Identity for Yas Island

In a grand launch event at Ferrari World, Abu Dhabi, Miral has unveiled the new brand identity for destination Yas Island, designed in collaboration with Start. Miral, which is the main organisation responsible for creating and managing destinations in Abu Dhabi, says it engaged Start to help “bring the spirit of Yas Island to life”, on both […]
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Pentagram Creates New Identity for ‘Nonô’ Beach Shop

Pentagram has created the identity design and merchandise for a family-run business operating on one of Rio’s most luxury beaches. Only accessible by foot, the private beach has become a favourite for celebrities and surfers alike. After making their descent to the shore, visitors to Praia de Joatinga get all their beach essentials – like coconut water, […]
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Alaska Airlines Unveils New Logo and Branding

Alaska Airlines has unveiled its first major brand change in 25 years. The new look was introduced on a newly painted Boeing 737-800 and will subsequently be featured throughout the airport experience, on all digital channels, in marketing materials and across Alaska’s entire fleet. The most visible changes to the brand are the wordmark, the Eskimo […]
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Annie Atkins Designs Logo for Dublin

Designer Annie Atkins, known for her work on Wes Anderson’s film The Grand Budapest Hotel, has designed a new logo for the city of Dublin. Think & Son, the consultancy Annie co-founded along with Eoghan Nolan, won a pitch earlier in the year to produce a logo and advertising campaign for Fáilte Ireland (the Irish […]
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