Isobel Unveils New Look for ‘Micralite’ Baby Travel Brand

Micralite is relaunching its brand to the parenting market with an all-new look fashioned by creative agency, isobel. Developed by two fathers and engineers over 20 years ago, Micralite is credited for having created the first hybrid stroller combining the benefits of larger off-road strollers with compact smaller lightweight ones. “isobel recognised an opportunity for […]
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Ragged Edge Brands New Hotel Chain – ‘Assembly’

Branding agency Ragged Edge has created the identity for Assembly, a new hotel chain from property company Criterion Capital. Aimed specifically at “millennial travellers”, the first Assembly hotel opened last month on London’s Charing Cross Road. “Young travellers don’t come to the West End to hang out in a hotel room,” says Max Ottignon, Ragged […]
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Tourism Vancouver Unveils New Logo and Brand

Tourism Vancouver has revealed an all-new ‘compass’ logo as part of a major brand refresh. The new identity is said to have taken over a year to create, with the two-part project including a brand research and strategy element, led by travel and hospitality marketing firm MMGY, and a design phase involving the creation of […]
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Canadian Airline WestJet Unveils New Logo and Livery Design

WestJet – said to be Canada’s second largest air carrier – has unveiled a new logo and livery design. In terms of the refreshed logo, the font has been updated to Bliss, to give the WestJet wordmark “a more uniform and current style”. The logo also now uses a single colour to soften the regional […]
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P&W Brands ‘Blend Group’ Hospitality Company

London-based agency Pemberton & Whitefoord has created the logo and identity for new hospitality company, Blend Group. The latter is claimed to deliver high-end, tailor-made corporate hospitality experiences at live events such as the F1 Grand Prix, International Test Cricket and Premier League football matches. “The sophisticated branding reflects Blend Group’s ability to unite disparate facets […]
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Comfort Hotel Brand Reveals New Logo Design

U.S. hotel chain Comfort has revealed an all-new logo design, unifying the Comfort Inn, Comfort Inn & Suites, and Comfort Suites brands as one brand family. Landor, a brand consulting and design agency based in New York City, created the logo which features orange and yellow hues, and a blue colour for the Comfort name. […]
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Travel Technology Show Given New Look by SomeOne

SomeOne has created the new branding and identity for Travel Forward, a three-day conference-come-exhibition held annually in London. Formerly known as the Travel Technology Show, the event is organised by the World Travel Market (WTM), which itself is claimed to be the leading global event for the travel industry. “Travel>Forward has had the progressive symbol […]
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