JetSuiteX Debuts New ‘JSX’ Logo and Brand Identity

JetSuiteX has revealed a new brand name and identity, JSX, along with a refreshed website, logo, livery and new ad campaign. Co-founded in 2016 by entrepreneur Alex Wilcox, JSX describes itself as a “hop-on jet service” by offering publicly available charter flights on 30-seat jets from private terminals. The U.S. company currently flies daily out […]
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Wind E-Scooters Given ‘Superhero’ Identity by Ragged Edge

International e-scooter sharing company, Wind, has unveiled a new “superhero-themed” identity created by Ragged Edge. Hot on the heels of a $50m investment round, Wind worked with the London-based branding agency to redefine itself as “a secret super power”. And just as every superhero has its arch nemesis, Wind has identified travel misery as the […]
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& SMITH Brands Albion & East’s New ‘Serata Hall’ Restaurant

London-based branding agency & SMITH has created the logo and identity for Serata Hall, a new eatery from restaurant group Albion & East. Recently opened on Old Street roundabout in London’s Shoreditch, Serata Hall joins the brand’s two sister sites, namely, Canova Hall in Hackney and Martello Hall in Brixton – both of whose identities […]
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Muhammad Ali Logo Revealed for Louisville Airport

The new logo design for the recently renamed Louisville Muhammad Ali International Airport has been officially revealed. The brand unveiling follows action taken by the airport’s Authority Board, who voted back in January 2019 to change the airport’s name to honour Louisville native and boxing legend Muhammad Ali. “As the world arrives in Louisville, we’re […]
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Regent Hotels Reveals New Logo and Monogram

Regent Hotels & Resorts has unveiled a new logo and monogram as part of a major brand refresh. Designed by typographer Andreas Neophytou, the new logo is described as having “elegant simplicity”, and is further claimed to have been built on the legacy of the brand’s original, copperplate-esque wordmark. “The logo is designed to epitomise […]
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Ragged Edge Rebrands Qbic Hotels

Branding agency Ragged Edge has created the new look for Qbic, a budget hotel chain that currently has sites in both London and Amsterdam. The refreshed visual identity is said to have been inspired by the hotel’s physical layout, while its tone of voice is claimed to celebrate guests’ “quirks and eccentricities”, and where “weird […]
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Navy Pier Debuts New Logo Design as Part of Major Rebrand

Navy Pier, said to be one of the top-attended destinations in America’s Midwest, has revealed its newly redesigned logo to the public. Created in partnership with Chicago-based brand strategy and design firm ColorJar, the redrawn logo accompanies the Pier’s brand refresh, which will be brought to life across the Pier, Chicago and the region beginning […]
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