Lippincott Designs New Hotel Brand, ‘Hyatt Centric’

Global branding agency Lippincott has revealed the work they did behind the scenes to launch Hyatt Centric, the newest hotel brand from Hyatt. Lippincott developed Hyatt Centric’s brand positioning, visual identity and launch events. The logo is said to evoke the streets and intersections that make up locations that will have Hyatt Centric hotels. “The […]
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Studio Dumbar Rebrands Dutch Airline Transavia

Part of the Air France-KLM group, Transavia currently operates from six home bases in The Netherlands and France, including its main bases at Amsterdam Airport Schiphol and Paris Orly. Company bosses say they want Transavia to become Europe’s leading airline in hospitality and service. The key objectives are to add new routes, appeal to business […]
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SomeOne Repositions Luxury Travel Brand ‘Sovereign’

Luxury holiday company Sovereign has repositioned the 43 year old organisation in a move to differentiate itself from what it says is a “cluttered” luxury market. The rebrand sees Sovereign reveal a new visual identity based on the strap-line ‘Paradise Found’. This will be followed by a marketing campaign aimed at underlining the company’s position […]
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Mubien Studio Brands Turkish Tour Operator, ‘Haqqi Tours’

Haqqi Tours is a leading Turkish incoming tour operator that provides sightseeing tours and other types of vacation-oriented “experiences” for individual travelers, corporate clients and travel agencies from around the world. The Istanbul-headquartered company engaged Spanish design agency Mubien Studio to develop its brand mark and identity. With its rounded, interconnected domes and upward vertical […]
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Eight Refreshes Cathay Pacific Brand Experience

One of the world’s major airline carriers has received its biggest facelift in 20 years. Hong Kong-based brand consultancy Eight was engaged by Cathay Pacific to spearhead an extensive brand experience project. The work guides the redesign of the carrier’s visual identity and extends to the design of its lounges, offices, products and digital interfaces. […]
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HemingwayDesign Unveils Branding for ‘Dreamland Margate’

Dreamland Margate, which claims to be the world’s first heritage amusement park, is set to re-open next year, following an eleven-year campaign to restore one of Britain’s most well-known seaside hangouts. The re-imagined project is the vision of designers HemingwayDesign in partnership with The Dreamland Trust and Thanet District Council. Considered to be one of […]
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L&CO Refreshes Brand Identity for ‘Icelolly’ Website

Holiday price comparison site Icelolly, have asked L&CO to refresh their brand identity. The business set up seven years ago is now said to be one of the UK’s leading sites for comparing deals on package holidays, flights and hotels. With nearly a million unique users every month, Icelolly says it is going for a […]
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