City Branding: Think Minsk

Despite being the capital and largest city of Belarus, Minsk lacks a clear identity. Its residents define themselves mostly by nationality, and admit that Minsk does not have a particular culture or tradition of its own. London-based identity think tank INSTID was asked to help improve Minsk’s international profile in order to attract foreign investment, […]
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Internet Branding: Sletat Travel Search Engine

Sletat.ru is an online Russian travel search engine. Translated into English, the word “Sletat” means “to fly”. The internet-based company commissioned graphic designer Roman Korolev to design its new identity. At the outset, Roman considered various different ideas for the logo, including using a magnifying glass (as a visual metaphor for search); a stylised S; […]
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Pantone Hotel

The Pantone Hotel in Brussels is the first boutique designer hotel from the world colour standard. Designed by the Belgian branch of international creative agency Base Design, the logo and identity build on Pantone’s existing logotype and reference Pantone’s iconic colour chip. The identity concept “live in colour, dream in colour” permeates the entire experience of […]
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Logo for a Designer Hotel: Sleepbox

Sleepbox is a sleeping cabin devised and developed by Russian architecture studio, Arch Group. Being both modular and mobile, the micro sleeping quarters are ideally suited for highly condensed urban environments; the architects envisage Sleepboxes being installed in airports, railway stations and even shopping centres. As a concept demonstration, Arch Group recently integrated a whole […]
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Hotel Branding: The Wigwam Cabins

Managed by Jennifer Lucey-Brzoza and Rory Keohane, Oat is a branding agency based in Somerville, Massachusetts (USA). As the studio’s Creative Director, Jennifer typically calls the shots when it comes to all of the hands-on design work. With a background in fine art, and entirely self-taught as a designer, her designs are not of the […]
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Designer Hotel: Azul

Founded in 2006 by Rodrigo Tovar and Francisco Rueda in their hometown of Mexico City, Sociedad Anónima is a graphic design and visual communication studio whose work ranges from branding and corporate identity to product and editorial design. The studio was responsible for the identity design of Azul, a designer hotel-come-art gallery located in the […]
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Hotel Branding: The Sultan

Manic Design is one of the foremost creative agencies in southeast Asia. This brand identity project was completed for The Sultan, a boutique hotel located in the Kampong Glam district of Singapore. Consisting of ten carefully restored shop-houses, The Sultan sits in a historic conservation spot that is also known as the “Muslim Quarter” owing to […]
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