Identity Design for Events Venue, ‘Blue Baths’

Blue Baths is a heritage listed bathhouse located in New Zealand’s Rotorua Government Gardens. Originally opened in 1933, the Art Deco-influenced Blue Baths have in recent times undergone careful refurbishment. The restored building is also available for private hire, with the Blue Baths event team providing specialist catering, entertainment and event management services to both […]
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Thomas Cook Reveals New ‘Sunny Heart’ Branding

Thomas Cook, one of the world’s major leisure travel groups, has today announced its plans to unify its brands and market activity under one common symbol, the ‘Sunny Heart’. The Group has many other brands including Neckermann in Europe, Ving in Sweden, Condor in Germany and Airtours in the UK that will all carry the ‘Sunny […]
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Branding Design for ‘Africa Green’

Africa Green is a travel company based in South Africa. The business organises and runs a wide range of outdoor adventures for Africa-bound globetrotters, including safari and hiking tours. Cape Town graphic designer Erwin Bindeman was brought in to create a befitting logo and identity design for the Pretoria-based tourism firm. Expressively-shaped leaf blades that […]
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Identity Design: The Victoria Falls Steam Train Company

The Victoria Falls Steam Train Company briefed Cape Town-based communications agency Bittersuite to create a corporate identity that would reflect the luxury, elegance and old-world romance of steam train travel in colonial Rhodesia. Made up of old-world symbols of British colonialism including the Royal Crown, two fierce lions and a vintage train fender, the logo […]
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City Branding: Think Minsk

Despite being the capital and largest city of Belarus, Minsk lacks a clear identity. Its residents define themselves mostly by nationality, and admit that Minsk does not have a particular culture or tradition of its own. London-based identity think tank INSTID was asked to help improve Minsk’s international profile in order to attract foreign investment, […]
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Internet Branding: Sletat Travel Search Engine

Sletat.ru is an online Russian travel search engine. Translated into English, the word “Sletat” means “to fly”. The internet-based company commissioned graphic designer Roman Korolev to design its new identity. At the outset, Roman considered various different ideas for the logo, including using a magnifying glass (as a visual metaphor for search); a stylised S; […]
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Pantone Hotel

The Pantone Hotel in Brussels is the first boutique designer hotel from the world colour standard. Designed by the Belgian branch of international creative agency Base Design, the logo and identity build on Pantone’s existing logotype and reference Pantone’s iconic colour chip. The identity concept “live in colour, dream in colour” permeates the entire experience of […]
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