Ragged Edge Creates Look for New ‘Toy Library’ Brand Whirli

Branding agency Ragged Edge has created the logo and identity for Whirli – a new subscription-based ‘toy library’ launching in the UK. From strategy and naming, through to identity and launch, the consultancy worked with entrepreneur Nigel Phan to build a proposition for both adults and kids centred around “swapping for toys instead of shopping […]
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Isobel Unveils New Look for ‘Micralite’ Baby Travel Brand

Micralite is relaunching its brand to the parenting market with an all-new look fashioned by creative agency, isobel. Developed by two fathers and engineers over 20 years ago, Micralite is credited for having created the first hybrid stroller combining the benefits of larger off-road strollers with compact smaller lightweight ones. “isobel recognised an opportunity for […]
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Evernote Unveils New Logo Design

Mobile app Evernote has revealed a new logo design as part of an identity refresh. Launched over a decade ago by Californian-headquartered Evernote Corporation, 225 million people worldwide are now claimed to use the software, which is designed for note taking, clipping web pages, making to-do lists, and general archiving. The new look, created in […]
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Spicefire Brands ‘Happy Go Healthy’ Dog Food Supplement

Branding agency Spicefire has created the name, logo and packaging design for Happy Go Healthy, a new direct-to-consumer dog health supplement. The new product, which is said to have been produced by a specialist team of animal nutrition veterans, is an all-in-one solution that is claimed to support joint, bone, skin and gut health for […]
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Funeralbooker Gets New Name and Look by SomeOne

SomeOne has completed the rebranding of Beyond, a UK price comparison website for funeral plans. Originally named Funeralbooker, the London-headquartered business started back in 2015 and was said to have been born from the realisation that people who had suffered bereavement couldn’t search online and find accurate prices for a funeral. An entirely new strategic brand […]
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Future Tense Conference Gets Ever-Changing, Twitter-Inspired Logo

Croatian agency Bruketa&Zinic&Grey has created the visual identity for Future Tense – a futurist conference to be held this coming October in Zagreb. Key to the look is an animated, so-called “logo-bot”, which is generated out of two points that are claimed to represent humanoid eyes. What’s more, the logo’s form and appearance both continuously change […]
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Studio Blackburn Rebrands the Canal & River Trust

Creative agency Studio Blackburn, part of the newly-formed Hello Finch network, has designed a new brand identity and logo for the Canal & River Trust, a charitable organisation dedicated to looking after waterways across England and Wales. Centred around a new brand positioning of ‘Making life better by water’, the chief element of the refreshed identity is an […]
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