The Guardian Newspaper Reveals New Logo Design

The Guardian newspaper has unveiled a new look that includes a redesigned wordmark. The refreshed identity also includes an updated colour palette for both in print and online, as well as a new font, called ‘Guardian Headline’, that is described by Alex Breuer, the Guardian’s executive creative director, as “simple, confident and impactful”. Both the […]
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Offthetopofmyhead Rebrands Kingston Hospital Charity

Offthetopofmyhead has rebranded Kingston Hospital Charity, a non-profit organisation that aims to raise vital extra funds for Kingston Hospital in South West London. The latter supports around 350,000 people in Kingston, Richmond, Roehampton, Putney and East Elmbridge. “Kingston Hospital Charity’s logo and graphic identity didn’t support their objectives; reflect their vision, mission and values; or […]
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P&W Designs Logo and Packaging for ‘Experimake’ Toy Range

British toy company, Addo Play, asked Pemberton & Whitefoord to design the packaging for their new Nickelodeon-endorsed range of children’s experiment kit products, Experimake. The collection is said to have been designed by scientists to encourage learning through play. The range for children aged eight years and over features 12 different products including: ‘Scent-sational Spa’, […]
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Form Creates New Look for ‘Film and Furniture’ Blog

London-based design and branding agency Form has created a new look for Film and Furniture, an online blog all about furniture and décor from the world of cinema. The refresh sees the introduction of a new, three-dimensional ‘F’ logo mark, which subtly communicates the 3D space of a film set and the scenery flats used to […]
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Robot Food Rethinks Laundry Detergent with ‘LOAD’ Concept

Leeds-based branding agency Robot Food has unveiled a new concept project that aims to rethink a number of popular product categories in the retail sector. “Project Disrupt is a self initiated concept project where we split the team into three and spent five days rethinking three categories in desperate need of a shake up,” says […]
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SomeOne Rebrands The Inner Temple

SomeOne has completed the rebranding for The Honourable Society of the Inner Temple, commonly known as The Inner Temple, which is one of the four Inns of Court (professional associations for barristers and judges) in London. To be ‘called to the Bar’ and practise as a barrister in England and Wales, an individual must belong to […]
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Robot Food Rebrands TOMY’s Infant and Toddler Toys

Branding agency Robot Food has unveiled an all-new look for the infant and toddler product ranges from global toy company, TOMY. Following an internal review, bosses at Japanese-headquartered TOMY felt the brand needed to stand out more, especially in an effort to win over a new millennial audience. Robot Food was therefore asked to carry […]
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