Luxury Real Estate Firm ‘Halstead’ Rebranded by Pentagram

Pentagram has created the new identity for Halstead, a residential real estate brokerage firm headquartered in the New York metropolitan area. The new look, which centres around a dimensional, changing letter “H”, encompasses brand positioning and messaging, environmental graphics and marketing campaigns, as well as the company’s website. “The reimagined ‘H’ icon is architectural and […]
[READ MORE]

National Association of Realtors Unveils New Logo Design

The National Association of Realtors, which is said to be America’s largest trade association, representing 1.3 million members involved in the residential and commercial real estate industries, has revealed a new logo design. The new mark, redesigned for the first time in 45 years following a nearly year-long rebranding process, leverages many of the familiar […]
[READ MORE]

dn&co Develops New Brand for London’s Broadgate

dn&co has developed a new brand strategy and identity for Broadgate, central London’s largest pedestrianised neighbourhood, which connects Spitalfields, Shoreditch and the City of London. Aside the main logotype, key design elements of the new branding include a generative “kinetic B” that enables the identity to change shape, colour and scale – or to be […]
[READ MORE]

Ragged Edge Rebrands Trussle as ‘Home of Home Ownership’

Branding agency Ragged Edge has created a new visual and verbal identity for online mortgage broker, Trussle. The latter is said to have been borne out of founder and CEO Ishaan Malhi’s struggle to secure a mortgage for his first home. “There’s too much jargon, too much complexity and not enough transparency. Millions of people […]
[READ MORE]

me&dave Brands London’s ‘Barts Square’ Residential Quarter

Branding agency me&dave has created the new identity for Barts Square, a low-rise mixed-use quarter in the heart of London, which developer Helical launched to buyers earlier this month. The collection of apartments, communal areas, office spaces, retail outlets and a major new restaurant is being developed on a 3.2-acre site close to 800-year-old St […]
[READ MORE]

me&dave Brands London’s ‘One Crown Place’

Property branding agency me&dave has created the identity for One Crown Place, a new mixed-use development in EC2 London. Launched by real estate advisor CBRE to buyers just last week, the One Crown Place scheme has been designed by architecture firm Kohn Pederson Fox (KPF) and is scheduled to open in 2020; it comprises two […]
[READ MORE]

SomeOne Creates ‘Bird Box’ Branding for Student Roost

SomeOne has created a new consumer brand for one of the UK’s largest providers of purpose-built student accommodation. The agency says it worked closely with the Birmingham-headquartered business to help develop a new position, a new approach and a new name – Student Roost. “Everyone deserves a comfy bed, great facilities and an all-round excellent […]
[READ MORE]