NSPCC Launches New Identity

The NSPCC has launched a new brand to represent a change in the charity’s strategic direction and to encourage public support. The brand has been developed by the NSPCC’s internal creative team, which won the work in a competitive pitch against external agencies. The NSPCC’s previous brand identity – Full Stop – was developed to […]
[READ MORE]

The Clearing Develops Look for Food Charity, ‘One Feeds Two’

The Clearing has developed the strategy, name, positioning, visual and verbal identity for One Feeds Two, a food and charity brand backed by Sir Richard Branson’s Virgin Unite. One Feeds Two say their aim is to reinvent the relationship with food and charity by defining a new ethical standard. When an individual buys a product […]
[READ MORE]

Elmwood Creates Branding for Trauma Charity, ‘Day One’

Global brand design consultancy Elmwood has worked with new Yorkshire-based trauma charity Day One to create a new brand concept that coincided with its recent launch. Elmwood conceived a complete identity for Day One including its name, tone of voice, branding, and visuals, which would work across launch banners, posters, stationery, web design, information packs […]
[READ MORE]

SomeOne Unveils New Brand Identity for The Children’s Society

Brand consultancy SomeOne has revealed a new identity for The Children’s Society. It is the first time the charity has changed its visual identity in 16 years. General awareness of the charity’s work has fallen over the last few years, and so a more “impactful” look was sought after. The visual identity aims to place […]
[READ MORE]

Foursquare Unveils New Logo and App Design

Location-based social networking service Foursquare has previewed a redesign of its logo and original mobile app. The existing bouncing-ball logo has been replaced by a new pink-coloured “F” flag, while a revised typeface is rendered in a darker shade of blue. “Our logo is changing from the check-in checkmark to something representing the new Foursquare. […]
[READ MORE]

Embrace Creates New Brand Identity for Charity, SATRO

Communications agency Embrace has completed a pro bono brief to create a new visual brand identity for independent charity SATRO. SATRO aims to inspire young people about their future careers. With the help of over 650 volunteers from local businesses, SATRO work with children from the start of school through to their final years in […]
[READ MORE]

New York’s Cooper Hewitt Unveils New Identity by Pentagram

Cooper Hewitt, Smithsonian Design Museum has revealed a new name and graphic identity, custom typeface and website to accompany the expansion of the museum, which will open to the public in November this year. Designed by Pentagram’s Eddie Opara, the identity aims to establish a flexible branding system for the museum built around a new […]
[READ MORE]