NASCAR Reveals New Logo, Premier Series Name

NASCAR has unveiled a new official brand identity which will replace the bar mark used by the motorsport company since 1976. As the first logo update in four decades, the new design incorporates elements of each of the brand’s previous marks, including the red, yellow and blue colouring from the first three marks, respectively, and […]
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Bruce Mau Design Creates New Brand Identity for ASICS Tiger

Design firm Bruce Mau Design (BMD) has revealed a new brand identity for ASICS Tiger that it says brings a contemporary take on the company’s logo. “We wanted to evolve the core of the brand’s heritage. To achieve this, we designed a bold graphic type that can be broken apart and layered over images,” says […]
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Golden Knights Reveal Name and Logo Design

The Las Vegas NHL franchise has announced it will be known as the Vegas Golden Knights. The official name and logo of the city’s first major-league sports franchise were revealed during a public ceremony at the Toshiba Plaza outside T-Mobile Arena. Drawing on themes associated with knights, the helmet in the team’s logo includes a […]
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Article Redesign Brentford Football Club Crest

Brand consultancy Article have redesigned the crest of Championship football club Brentford. Featuring a large illustrated bee in a traditional roundel shape, the club’s new badge has been designed to reflect The Bees heritage as well as work effectively across all digital and printed media. The crest design is said to be the result of an […]
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European Olympic Committees Unveils New Logo Design

The European Olympic Committees (EOC) has unveiled a new corporate logo at the start of its 45th General Assembly in Minsk. It forms part of a totally revised look for the organisation, which is currently in the midst of a crisis following the arrest of its President Patrick Hickey; the 71-year-old Irishman has been charged […]
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New Tiger Woods Logo Design Revealed

Tiger Woods has officially revealed a new series of branding called TGR, Tiger Woods Ventures. The TGR brand has been created to replace Woods’ “TW” branding, with the “W” in Woods now reimagined as a tiger paw. “What you see here is more than just a logo; it’s the symbol of our future, a mark […]
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World Sailing Reveals New Logo Design

The global governing body for sailing has unveiled a new logo design as part of a revised “strategic positioning” that aims to create a “fresh and modern brand identity”. The latest development comes after World Sailing renamed itself from its previous incarnation – the International Sailing Federation (ISAF) – at the end of last year […]
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