Chicago Fire Rebrands with New logo and Identity

Chicago Fire has revealed its new primary logo and brand identity as the American soccer club readies for its 2020 move to a new stadium, namely, Soldier Field. As part of the new identity, the team will now be formally known as Chicago Fire Football Club, with Chicago Fire FC serving as the Club moniker […]
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Milwaukee Brewers Reveal New Logo and Uniforms

American baseball team the Milwaukee Brewers have revealed a new logo and uniforms that will be worn beginning with the club’s upcoming 50th anniversary season in 2020. Designed in collaboration with Mississippi-headquartered agency RARE Design, the new logo is a modernised version of the team’s famous “ball-in-glove” logo that was first introduced in 1978. Subtle […]
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Nick Faldo Unveils New Logo Design for Golf Brand

Nick Faldo, considered to be the most successful British golfer of all time with six Major titles, is marking a decade of knighthood by giving his Faldo Enterprises brand a facelift. Launched 10 years after being invited to “Arise, Sir Nick” by Queen Elizabeth II in 2009, the new logo and modernised branding will be […]
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Paris Unveils ‘Art Deco’ Logo Design for 2024 Olympics

The official logo for the 2024 Olympics and Paralympics has been revealed, featuring the Olympic flame set within a gold medal. Both the emblem and custom-created typeface have been inspired by the Art Deco movement, which was at its heights in the 1920s – and it was in 1924 that France, and specifically Paris, last […]
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2020 Copa América Logo Revealed

The official logo design for the 2020 Copa América has been revealed by the South American Football Confederation (CONMEBOL). The colourful design aims to “convey the warmth and festive character characteristic of South America,” according to CONMEBOL. The logo not only features the Copa América trophy but also the colours of the flags of Argentina […]
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Port Adelaide FC Reveals 150th Anniversary Logo Design

Australian rules football side Port Adelaide has revealed a commemorative logo ahead of the club’s 150th anniversary in 2020. The logo is set to feature on both the club’s Australian Football League (AFL) and South Australian National Football League (SANFL) jerseys, with the former division host to the club’s senior team (who go by the […]
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DixonBaxi Rebrands AC Milan

London-based design agency DixonBaxi has rebranded European football giants AC Milan. The refreshed visual identity system, which ties in with the start of the Serie A 2019/20 season, has been developed around the Rossoneri’s famous crest-shaped logo and is further claimed to go “beyond football and borders”. “Fans and footballing gods have been kissing the […]
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