Louisville City FC Unveils Redesigned Logo

Louisville City Football Club has officially unveiled its redesigned logo, the outcome of an almost year-long rebrand process. The latter was triggered following a backlash from fans to the original logo that was announced by the club last December. Created by Matthew Wolff Design, the firm behind branding for teams such as Los Angeles FC […]
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Nike Unveils New Logo for Tennis Champion Naomi Osaka

Nike has revealed the new logo for international tennis star Naomi Osaka, with the mark set to be carried on a new line of clothes that will be launching later on this month. The collection will include polos, T-shirts, sweatshirts, sport tops, shorts, as well as accessories like fanny packs. Each piece will wear the […]
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Wigan Warriors Reveal New Logo Design

Super League club the Wigan Warriors have this week revealed a new badge designed “for the modern, digital era”. The new logo will feature on an all-new shirt that incorporates multiple shades of cherry red to create a graphic pattern, with black hoops and white trim. Also accompanying the new badge is a new strapline […]
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Cambridge University Boat Club Reveals New Logo by Offthetopofmyhead

Design agency Offthetopofmyhead has created the new logo and identity for Cambridge University’s Boat Club. At the start of last month, three separate rowing clubs from the world-famous university, namely, Cambridge University Boat Club, Cambridge University Women’s Boat Club, and Cambridge University Lightweight Rowing Club, unified to become one new club – for both men […]
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The FA Reveals New Emirates FA Cup Logo Design

The FA, English football’s governing body, has revealed a new logo design for the FA Cup, the world’s oldest domestic cup competition. The new look, which is described as being “fresh and premium”, is designed “to celebrate the competition’s rich heritage and tradition” and will roll out across digital, print, physical, and broadcast mediums. Said to […]
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Buffalo Sabres Reveal New Logo and Uniform Designs

NHL ice hockey team the Buffalo Sabres have revealed new retro-inspired home and away uniforms featuring a refreshed logo design. The redesigned jerseys mark a return to the original royal blue, gold, and white colour scheme worn by the team for 26 years starting in 1970, which was the Buffalo, New York-based club’s inaugural year. […]
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Charlotte FC Reveals Name and Logo Ahead of 2022 MLS Start

Major League Soccer’s 30th franchise has revealed its name, crest, and colours ahead of its official on-field footballing debut in 2022. Created in partnership with New York-based design agency Doubleday & Cartwright, Charlotte Football Club’s new ‘fan-driven’ branding has been nearly 10 months in the making. “In order to get the fans-eye view, we immersed […]
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