Czech Ice Hockey Reveal New Logo and Name Change

Czech Ice Hockey has revealed an all-new logo design as well as a name change as part of a major rebranding effort. Ice hockey is considered to be the Czech Republic’s number one sport, with a history stretching back to over 100 years; the nation won gold in the men’s event at the 1998 Winter […]
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William & Mary Athletics Unveils New Logo Design

The College of William & Mary, which is the second oldest university in America, has unveiled a refreshed brand, including an all-new set of logos, for its athletics department. The intention behind the redesign is to align the sports department’s visual identity more closely with the university’s main logo and branding. As such, the previous […]
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French Football Gets New Logo Following World Cup Win

The French Football Federation has revealed a new logo design for the country’s national side following the team’s victory at the World Cup. With a 4-2 win in Russia against Croatia in the final, Les Bleus secured what is only their second ever World Cup title. And as a result, a new gold star has now been […]
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Syracuse Crunch Reveals 25th Anniversary Logo

The Syracuse Crunch have unveiled a special logo design for the organisation’s 25th American Hockey League season. The logo features the number 25 enclosed in a circle with “Syracuse Crunch” written around the top. Below the number is the primary Crunch logo in front of a ribbon with the years 1994 and 2019, representing the […]
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New Sports Anti-Doping Body ‘ITA’ Reveals Logo Design

Following approval from its Foundation Board led by former French Sports Minister Valérie Fourneyron, the International Testing Agency (ITA) has revealed the logo and slogan, “Keeping Sport Real”, which together will form the cornerstone of its brand identity. Headquartered in the Swiss city of Lausanne, ITA is a newly-formed not-for-profit body that aims to provide anti-doping […]
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GB Basketball Gets New Look by Mr B & Friends

GB Basketball has unveiled a completely refreshed logo and identity ahead of the basketball World Cup. As well as being the national team for Great Britain, GB Basketball also serves as the organising body for the sport in Britain, covering national team players from the age of 16 through to senior teams. However, the organisation […]
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Denver Nuggets Reveal New Logo and Uniforms

The Denver Nuggets have unveiled an evolved brand identity that includes five different logos, a new colour palette, and three updated uniforms. The new marks and apparel, designed by Nuggets staffers in conjunction with Nike, are claimed to visually acknowledge the American basketball team’s past, and form part of a rebranding effort that is described […]
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