UFC Unveils 25th Anniversary Logo

The UFC has revealed a special 25th anniversary logo that will be used throughout 2018 to mark the mixed martial arts brand’s historic milestone. The logo, designed in conjunction with advertising agency Droga5, combines silver numerals with the UFC’s “Octagon” – a word and symbol that has become synonymous with the famous MMA promotion, and […]
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World Chess Championships Unveil ‘Sexy’ Logo Design

The organisers of the 2018 World Chess Championship have revealed the logo for next year’s event. Created by Moscow-based Shuka Design, the mark features two abstract chequered bodies twisted together around a 6×6 chess board. World Chess, the commercial wing of the World Chess Federation, says the logo is designed to be intentionally “sexy” as well […]
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Beijing 2022 Unveils Official Logos

The logos for the Beijing 2022 Olympic and Paralympic Winter Games have been revealed at a special ceremony held at the National Aquatic Centre in China’s capital city. Named “Winter Dream”, the design for the 2022 Beijing Winter Olympics emblem is said to have been inspired by 冬, the Chinese character for “winter”. The upper […]
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NBA Reveals New eSports Logo

The NBA and 2K Games have together revealed their new 2K League logo. The unveiling comes almost eleven months after the creation of the first eSports league to be run by a North American professional sports league. A basketball was selected as the centrepiece of the design as it represents the “common thread between all […]
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Formula One Reveals All-New Logo Design

Formula One has officially revealed its new logo design. The unveiling took place this past weekend in Abu Dhabi, home of the final race of the 2017 season. The new mark, designed by London-based agency Wieden and Kennedy, replaces F1’s famous ‘flying one’, which has served as the brand’s visual trademark since its creation in 1994 […]
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West Coast Eagles Reveal New Logo Design for 2018 Season

The West Coast Eagles, a professional Australian rules football club based in Perth that currently plays in the Australian Football League (AFL), has revealed a new logo and playing uniform. The logo design that the club has featured since 2000 is said to have undergone an extensive review in the last 12 months, with the […]
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Limited Edition Aston Martin Car to Wear Tom Brady Logo

Record-breaking NFL star, Tom Brady, has collaborated with Aston Martin’s Q by Aston Martin bespoke division to produce the Vanquish S Volante ‘Tom Brady Signature Edition’. Strictly limited to just 12 units, each car will also bear Tom’s signature on the sill plates as well as featuring a specially designed ‘TB12’ logo on a fender […]
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