Chevrolet Unveils Tribute to Famous Detroit Red Wings Logo

American carmaker Chevrolet has unveiled a special “Winged Wheel” logo sculpture as a tribute to NHL ice hockey team the Detroit Red Wings. Measuring 9 feet long and 5 feet high, the sculpture is an original work by Tomas Vitanovsky, a former professional motorcycle stuntman from the Czech Republic who now pieces together discarded parts […]
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Seattle Seahawks Unveil New Alternate Logo Design

American football team the Seattle Seahawks have revealed an all-new alternate logo design. Created by a graphic designer Kevin McCoy, the design process for the new logo is said to have taken over two months, and included several rounds, multiple revisions and a total of 36 logo proposals. “The first round was nothing but exploration […]
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Concordia Texas Athletics Unveils New Logo Design

The Concordia University Texas athletics department has revealed a new, more refined logo as part of an athletics rebranding effort. “Concordia University athletic and marketing departments have been engaged in an athletic logo revision for the past three months,” associate vice president and athletics director Ronda Seagraves said. “The new logo design was spearheaded and […]
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German Football Association Launches Logo Design Contest

The German Football Association (DFB) has launched an online contest asking fans to design a logo for the country’s bid to host the 2024 European Championship. The 2014 World Cup and three-time European Championship winners say they are looking for a design that visually conveys messages of both “community” and “euphoria”, as the logo is […]
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SUNY Plattsburgh Unveils New Logo Design

The State University of New York College at Plattsburgh, also known as SUNY Plattsburgh, has revealed a new primary logo design for its official athletics department. The new visual identity, which is centred around a cardinal bird mascot known as “Burghy”, will be seen across all teams and the campus as a whole beginning this […]
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Studio Output Helps Rebrand BBC Sport

Studio Output has helped rebrand BBC Sport, with the TV channel aiming to “harmonise” its look. “The previous guidelines were built for broadcast, not the multi-platform world BBC Sport now inhabits, so the team wanted to build coherence, cut-through and credit across all platforms: TV, online, social and marketing,” says the agency. Working together with […]
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Texas State University Reveals New Logo Design

Texas State University has revealed an all-new logo design that utilises the educational institute’s abbreviation TXST. However, the new wordmark will not be replacing the current “Supercat” logo. Created by an in-house marketing team working in collaboration with Texas State Athletics, the university’s official sports department, officials are keen to stress that the new logotype is […]
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