Tampa Bay Buccaneers Unveil New Logo

American NFL team the Tampa Bay Buccaneers have unveiled a new-look logo and uniform design. It’s the first update of Tampa Bay’s look since the red-and-pewter uniforms replaced the original orange-and-white combination 17 years ago. The new logo still features the team’s traditional windswept red battle flag, while sporting a more tougher-looking skull positioned over […]
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New York City FC Asks Fans to Choose Logo Design

New York City FC, which is owned by Manchester City Football Club and the New York Yankees, is asking its fans to choose the Club’s official team badge as the Club counts down to its inaugural season which kicks off in March 2015. Fans will have the opportunity to vote on their preferred badge from […]
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Peugeot Launches #KickItToBrazil Brand Campaign

French car maker Peugeot has launched a one off brand campaign which aims to follow the journey of a football across five continents. The football will be the link between its followers and Peugeot, and the #KickItToBrazil brand will invite the fans to choose what happens next or to come and meet the “Kick it […]
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Reebok Unveils New ‘Delta’ Logo

Reebok has revealed its new brand mark – the Reebok Delta symbol. The branding change coincides with Reebok’s singular focus on fitness. The new Delta symbol is designed to represent the positive and transformative change that fitness can have on a person’s life. The Reebok Delta has three distinct parts each representing the changes – […]
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Gym Rebrand Wins Bronze at DBA Design Effectiveness Awards

The privately-owned ‘Xercise Health Club and Fitness’ was established in 2006 in Castleford, West Yorkshire. In 2009, the management team made the strategic decision to position the business in the emerging budget gym sector and ‘Xercise4Less’ was born. The position of the company in the sector was a new move, bringing the brand away from […]
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Charlotte Hornets New Brand Identity Revealed

The Charlotte Bobcats took the next step in the process of becoming the Charlotte Hornets recently when Chairman Michael Jordan unveiled the brand identity that will be used when the Hornets name returns to Charlotte for the 2014-15 season. The team’s logos and wordmark were introduced during an on-court halftime ceremony that was emceed by […]
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Sports Lifestyle Branding for Puma

A graduate in Visual Communication from Australia’s Ballarat University, graphic designer Ross Dickson currently works for surfing sportswear brand Rip Curl. However, before taking on his current role, Ross previously plied his trade for global sports fashion brand Puma, designing graphics for apparel across both men’s and women’s products. For the most part Ross was […]
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