MIAMI FC Football Team Reveals Logo Design

Newly formed U.S. soccer club MIAMI FC has unveiled its official logo. The badge and shield have been designed to reflect the culture of Miami city, according to the designers. The badge is laid out in the shape of a shield, showcasing three main colours, namely, orange, blue and aqua. “The base of the badge […]
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The Surgery Rebrands Hawk-Eye Innovations

West Sussex based design and digital agency The Surgery has completed a rebrand of sports technology company Hawk-Eye Innovations. The Sony Group company is probably best known for it’s ball tracking technology that is used to officiate major sporting events like Wimbledon and the English Premier League, but is growing to the point where it […]
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Logo Designs for 2020 Olympic and Paralympic Games Unveiled

The Tokyo 2020 Organising Committee has this week unveiled the official emblems of the Tokyo 2020 Olympic and Paralympic Games. The Tokyo 2020 Olympic emblem is inspired by the “T” in: “Tokyo”; “Tomorrow”; and “Team”. The Paralympic emblem, meanwhile, is inspired by “=”, being described by the tournament organisers as the “universal sign of equality”. […]
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Designwerk Rebrands The Open

Golf’s most prestigious championship, The Open, has undergone an extensive brand development exercise across all media, as revealed this past weekend at the 144th British Open in St Andrews. London-based creative agency Designwerk, working with strategic consultants Teamup, created the new identity. The brand platform includes a new identity, brand guidelines and graphic language, custom […]
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Fogg Associates Create New Logo for Warrington Wolves RLFC

Fogg Associates have designed the new logo and branding for Warrington Wolves rugby league club. Founded in 1876, Warrington Wolves RLFC are otherwise known as The Wolves or The Wire; the ‘Wire’ comes from the town’s heritage in wire production, which was its main industry in the 1800 and early 1900’s. The club currently competes […]
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UFC Unveils New Logo and Brand Identity

The world’s leading MMA brand, the UFC, unveiled a new logo and visual identity this past weekend, ahead of UFC 189: MENDES vs. MCGREGOR. The new look is the first update for the mixed martial arts brand since the organisation was purchased by Zuffa in 2001. Featuring a completely redesigned graphics package, the new visual […]
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Pentagram Unveils Branding for ‘NLand Surf Park’

Pentagram has designed the brand identity for a new surf park scheduled to open in the U.S. state of Texas next year. Said to be the first inland surf destination in North America, NLand Surf Park will be bringing the ocean to land-locked Central Texas in a lagoon roughly the size of nine American football […]
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