SomeOne Designs New Crest for Aston Villa

SomeOne has created the new club crest for Aston Villa. The football team was unfortunately relegated from the Premiership this past weekend after a defeat to Bournemouth. As part of a wider brand review the new badge incorporates “some subtle yet important changes”, say club officials. Fans were also consulted as part of the design […]
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University of Tampa Introduces New, Updated Athletic Logos

The University of Tampa has introduced updated athletic logos in an effort to strengthen and unify the UT athletic and institutional brand. The new logos include a Spartan head in profile and an updated “complete” Spartan head logo, which is derived from the Spartan head logo that was originally created in the early 1980s. “These […]
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Michigan Tech Reveals New Logo at Launch of Rebranding

After more than 130 years, Michigan Technological University has rolled out its first cohesive, University-wide brand. A task force representing faculty, administrators, alumni and students conducted research before settling on the new logo, which was designed over an 18 month period. “The Husky statue has become the centre of campus, a gathering place and a symbol of Michigan Tech. Alumni […]
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The Clearing Creates New Visual Identity for Ascot

The Clearing has designed the new visual and verbal identity for Ascot, the famous British racecourse and home of Royal Ascot. While attracting some of the world’s finest horses and jockeys, Ascot was nevertheless struggling to make further inroads into the consumer leisure market. Royal Ascot, the racecourse’s flagship summer occasion, was overshadowing its regular race meetings. […]
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FIFA Unveils 2016 U20 Women’s World Cup Logo Design

The logo and slogan for the FIFA U-20 Women’s World Cup 2016 has been officially revealed. The unveiling coincided with International Women’s Day. The eighth edition of the competition, which will be held from 13 November to 3 December, will take place in Papua New Guinea’s capital, Port Moresby. FIFA says the logo design connects Papua New […]
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U.S. Soccer Reveals New Logo Design

The U.S. Soccer Federation has unveiled its new logo design. The crest receives the first update since 1995. Key visual elements include stripes and colours drawn straight from the American flag. In addition, the football organisation revealed its official font, 90Minutes, a custom look designed by typeface designer Tal Leming to go with the lettermarks […]
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Los Angeles 2024 Olympic Bid Logo Revealed

Los Angeles 2024 has unveiled the official logo and slogan for its candidature to bring the Olympic and Paralympic Games back to the United States for the first time in 28 years. “The soaring figure of the logo is a symbol of athletes reaching for their dreams, the original Spanish name for Los Angeles ‘the […]
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