Firedog Rebrands British Horseracing Authority

The British Horseracing Authority (BHA) has officially introduced a new logo and corporate branding which will be rolled out across the entire organisation in a phased manner. The new branding was carried out in conjunction with London-based design agency Firedog Creative as part of a website redesign project. The new logo design features more prominently […]
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Mr B & Friends Creates New Brand Identity for ‘Bristol Sport’

Bath-based creative agency Mr B & Friends has created the new brand identity for Bristol Sport. A company formed to oversee the commercial management of both Bristol City FC, Bristol Rugby, Bristol Flyers, Bristol Academy Women FC and DZ Motorsport. Bristol Sport is also overseeing the £45m rebuild of the Ashton Gate stadium. The new […]
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Branding and Identity Design for ‘ODIN Crossfit’

Run by ex-military personnel Bobby and Tia Rodwell, ODIN CrossFit is a newly founded strength and conditioning facility based in Frederick, Maryland (USA). The duo engaged design studio Tribe, also from Frederick City, to design and develop the branding for their new fitness coaching business. Overseen by principal Seth Sirbaugh, the designers at Tribe created […]
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Oslo 2022 Reveals Candidate City Logo

Oslo 2022 has unveiled a new logo and visual profile for its bid to host the Winter Olympic and Paralympic Games. The city has been shortlisted by the International Olympic Committee (IOC) in the 2022 race alongside China’s capital Beijing and Almaty in Kazakhstan. The logo incorporates Pierre de Coubertin’s Olympic rings as well as […]
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West Ham to Get New Logo Ahead of Stadium Move

West Ham United supporters have endorsed the idea of evolving the club’s crest. Seventy-seven per cent of the thousands of fans that participated in an independent SMG YouGov survey said they backed updating the crest to reflect the club’s history and heritage in a new era. The new design will come into effect following the […]
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ANOC Unveils New Logo Design

The Association of National Olympic Committees (ANOC) has unveiled its brand new logo. The logo is made up of five interlocking ribbons forming a globe, each one representing one of the five Continental Associations. Speaking about the new ANOC logo, ANOC President Sheikh Ahmad Al-Fahad Al-Sabah said: “This is a very significant moment in the […]
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Logo and Identity Design for Boxing Champion, Andre Ward

Andre Ward is an American professional boxer and the current WBA and The Ring super middleweight champion. Ward was a gold medalist at the 2004 Summer Olympics. He won his first world championship in 2009. Nike’s Jordan Brand subsidiary engaged Los Angeles-based graphic design and communications agency Hype Type to design the logo for the […]
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