Los Angeles 2024 Olympic Bid Logo Revealed

Los Angeles 2024 has unveiled the official logo and slogan for its candidature to bring the Olympic and Paralympic Games back to the United States for the first time in 28 years. “The soaring figure of the logo is a symbol of athletes reaching for their dreams, the original Spanish name for Los Angeles ‘the […]
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Elmwood Rebrands Boardman Bicycle Range

Global brand design consultancy, Elmwood, has teamed up with Chris Boardman to refresh the Olympian’s range of bicycles and accessories. Boardman, which launched in Halfords on 29 January 2016, offers products aimed at first time riders, commuters, extreme cycling hobbyists and semi–pro riders. In what is considered to be a fierce market, with some serious players competing for […]
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Paris Unveils its 2024 Olympic Logo Design

Paris 2024 have revealed their official logo for their Olympic and Paralympic Games bid, with the design claimed to be a modern interpretation of the Eiffel Tower. Upon its unveiling, the logo was projected onto one of the Paris’ most famous landmarks, the Arc de Triomphe. “The new visual identity of the Paris 2024 campaign reflects the […]
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Premier League Reveals New Identity

The English Premier League has officially revealed its new visual identity, which will be used from Season 2016/17 onwards. Working in partnership with global agency DesignStudio and Robin Brand Consultants the League has created a refreshed identity that includes a modern take on the lion icon – a symbol that is part of the competition’s heritage […]
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Nike Unveils ‘BIKETOWN’ Visual Bike Identity

Nike has announced a new partnership with its home-town city of Portland. The Portland Bureau of Transportation has officially confirmed the sportswear brand as the title sponsor of the city’s new bike share system. The agreement is valued at $10 million and has an initial term of five years. The bike share program and bicycles will be called […]
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Pentagram Designs New Identity for Eurosport

Pentagram’s Angus Hyland has designed a new identity for Eurosport, the pan-European television sports network that encompasses six TV channels and 16 websites, introducing the first change to the broadcaster’s visual brand in over 25 years. The rebrand follows Discovery’s acquisition of Eurosport which after it bought a majority stake in the sports destination in […]
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Sports Taekwondo Australia Holds Competition for New Logo

Sports Taekwondo Australia (STAL) has called on its members to design a new logo for the organisation with a competition. STAL says it needs a logo that is “unique, appropriate, simple, memorable and timeless”. The national governing body also wants it to be usable with or without the name, and adaptable so it can be […]
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