Aesop Agency Create New Logo and Identity for Andy Murray

Aesop has created an identity for Andy Murray, which is being launched this week at the Australian Open 2015. The launch of the identity coincides with the announcement of the tennis star’s new apparel sponsor Under Armour. The identity is initially set to be featured on his on-court bag and training t-shirts at the Australian […]
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2015 Euroleague Final Four Madrid Logo Unveiled

Euroleague Basketball has revealed the new logo for the 2015 Turkish Airlines Euroleague Final Four, which is set to take place in Madrid at the Barclaycard Center from May 15 to 17. A basketball net, the ultimate target for all players, is the protagonist for this season’s logo. The Comunidad de Madrid has also been […]
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FutureBrand Rebrands World Rugby

World Rugby has officially launched with the unveiling of its brand identity, designed by London based agency FutureBrand. “The new brand aims to deliver the federation’s mission to build a stronger connection with fans, players and commercial partners, and ultimately engage with new audiences worldwide. At the heart of the brand is a distinctive positioning, […]
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Women in Sport Charity Unveils New Brand Identity

Global brand and design consultancy Elmwood has created a new identity for Women in Sport, as part of the charity’s recent high profile re-brand from the Women’s Sport and Fitness Foundation (WSFF). With over 30 years experience campaigning against inequality in sport, the newly re-branded Women in Sport says its aim is to transform sport […]
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Official 2018 FIFA World Cup Russia™ Logo Revealed

FIFA this week has unveiled the brand identity for the 2018 World Cup™, which is to be held in Russia. This key visual asset of the first FIFA World Cup™ to be held on Russian soil was unveiled with the assistance of the International Space Station crew, and complemented by a light projection on the […]
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Adidas Reveals Pharrell Williams Logo

At the beginning of this year, adidas announced a long-term partnership with musician Pharrell Williams. This week for the first time the German sportswear brand has globally released the official logo of the partnership. The equal sign is the leitmotif of the collaboration’s logo. Next to the adidas trefoil, two of the three stripes transform […]
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Firedog Rebrands British Horseracing Authority

The British Horseracing Authority (BHA) has officially introduced a new logo and corporate branding which will be rolled out across the entire organisation in a phased manner. The new branding was carried out in conjunction with London-based design agency Firedog Creative as part of a website redesign project. The new logo design features more prominently […]
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