Yoga Store: Red Tiger

Based in Stockholm in Sweden, Red Tiger is an online e-business store that sells yoga and sports-related accessories. The retailer turned to Russian graphic designer Irina Batkova to help formulate a new and energetic corporate identity. From the outset, Irina’s objective was to create a logo mark that was meditative but at the same time […]
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Utah Rugby Logo

Dan Winger is an industrial design graduate from the famed Art Center College of Design in Pasadena (California), and is currently working as a member of the R&D team at LEGO Concept Lab. While not a formal graphic designer, Dan is nevertheless an entrepreneurial product designer who likes to take a very open, multi-disciplinary approach […]
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Concept Logo for Jeremy Lin

AJ Dimarucot is a graphic designer and illustrator from the Philippines who is especially adept at fashioning apparel graphics; his list of clients includes Adidas, Nike, Puma and Vans, not to mention famous personalities such as musicians like Alicia Keys and the late Michael Jackson. In a previous role he also served as an art […]
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Football Logo: Szczecin Griffins

Wojtek Polak is an up-and-coming young illustrator and graphic designer from Poland. Working under the guise of ‘Akuma’, he likes to create characters and illustrations that take inspiration from Japanese mythology and tattoo art. This particular branding exercise was created at the behest of a junior football team from Poland’s Western Pomerania province. Central to […]
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Football Logo: Furie Lublin

Karol Sidorowski is the lead designer at creative agency Element Media in Lublin, Poland. Lublin is also home to Furie Lublin, the city’s first all-women American football team. The sports club chose Element Media to come up with a new identity design proposal based on NFL-style logos. It is fairly customary for the design of […]
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Sports Branding: Confit

Marcin Zasada is an independent illustrator and graphic designer from the city of Lodz in Poland. Confit meanwhile is a young company that produces sports clothing and related accessories. The name is a commixture of the two English words “convincingly” and “fit”. Akin to some of the major sportswear labels, the main objective of the […]
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‘Running Man’: Identity Design for a Sports Psychologist

Polish designer Robert Zajac was commissioned to design and develop an identity programme for sports psychologist, Ewa Serwotka. The logo design is simple but strikingly effective. A Masters graduate from the University of Wrocław’s School of Social Sciences, Ewa works with athletes, coaches and also parents of young athletes. Her academic and vocational activities are […]
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