Concept Logo and Packaging Design: ‘Nike Naturals’

Chris Dawson is a graphic design student from New Zealand. This Nike project represents a conceptual design study that Chris completed as part of his Bachelor of Visual Arts degree at the University of Auckland. The academic exercise included drawing up and fabricating an array of collateral material for a new range of Nike eco […]
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Logo Concept for Cristiano Ronaldo: CR7 + Nike

Portuguese footballer Cristiano Ronaldo is one of the best footballers in the world, perhaps second only to world number one Lionel Messi. He is currently the subject of intense transfer speculation, with reports suggesting the Real Madrid player is on the verge of leaving Spain’s La Liga. In the meantime, GOMA, a Portuguese visual communication studio, […]
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Pearlfisher Brands ‘Boutique Gym’: The Library

Pearlfisher has created the brand strategy, naming, identity, interior design, brand experience and communications for The Library, an exclusive private members training club and London’s first ’boutique gym’. The brainchild of training and nutritional specialist Zana Morris, The Library provides a ‘bespoke’ environment for members to train, get nutritional support, relax, enjoy complimentary talks and […]
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Sports Retail Branding: Nike Year of the Snake

2013 is the Year of the Snake according to the traditional Chinese calendric system. The new year was officially inaugurated on February 4 and, to celebrate the event, sports giant Nike launched a dedicated set of snake-themed shoe designs. The special edition shoe range honoured both the Chinese zodiac and basketball player Kobe Bryant (whose […]
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Logo Design for a Martial Arts Club: Capoeira Hangzhou

Visual artist and designer Andrey Danilov has created this identity for a capoeira club in Hangzhou, China. Andrey initially spent a couple of days sketching out capoeira movements, hoping to isolate a particular technique that could be used to visually symbolise what is a very expressive martial art form. Key for Andrey was communicating the […]
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Logo for a Personal Trainer: Erin Eleini Fitness

Erin Eleini is an all round health and fitness enthusiast; she is currently a fitness instructor and nutrition coach at Vivid Fitness – an Australian personal trainer company based in Sydney. For the design of her personal logo-mark, Erin turned to brand identity specialist Damp Design. The agency is headed by graphic designer and illustrator Matt […]
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Logo Design for a Kikbo Team: GALLO NEGRO

GALLO NEGRO is a kikbo team based in the city of Monterrey, Mexico. For those unfamiliar with the sport, it essentially involves players keeping a heavily weighted shuttlecock in the air by using their bodies (except from the hands). The game is played on a court similar to badminton and has its roots in China, […]
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