Sports Logo: Umbro Revisited

Established in 1924, Umbro is a major British sportswear brand that is synonymous with English football. Although purchased and then recently sold by Nike to American clothing giant Iconix Brand Group, the company still retains its headquarters in Cheadle, Greater Manchester – not too far from Wilmslow in Cheshire where the business was originally founded by […]
[READ MORE]

Yoga Store: Red Tiger

Based in Stockholm in Sweden, Red Tiger is an online e-business store that sells yoga and sports-related accessories. The retailer turned to Russian graphic designer Irina Batkova to help formulate a new and energetic corporate identity. From the outset, Irina’s objective was to create a logo mark that was meditative but at the same time […]
[READ MORE]

Utah Rugby Logo

Dan Winger is an industrial design graduate from the famed Art Center College of Design in Pasadena (California), and is currently working as a member of the R&D team at LEGO Concept Lab. While not a formal graphic designer, Dan is nevertheless an entrepreneurial product designer who likes to take a very open, multi-disciplinary approach […]
[READ MORE]

Concept Logo for Jeremy Lin

AJ Dimarucot is a graphic designer and illustrator from the Philippines who is especially adept at fashioning apparel graphics; his list of clients includes Adidas, Nike, Puma and Vans, not to mention famous personalities such as musicians like Alicia Keys and the late Michael Jackson. In a previous role he also served as an art […]
[READ MORE]

Football Logo: Szczecin Griffins

Wojtek Polak is an up-and-coming young illustrator and graphic designer from Poland. Working under the guise of ‘Akuma’, he likes to create characters and illustrations that take inspiration from Japanese mythology and tattoo art. This particular branding exercise was created at the behest of a junior football team from Poland’s Western Pomerania province. Central to […]
[READ MORE]

Football Logo: Furie Lublin

Karol Sidorowski is the lead designer at creative agency Element Media in Lublin, Poland. Lublin is also home to Furie Lublin, the city’s first all-women American football team. The sports club chose Element Media to come up with a new identity design proposal based on NFL-style logos. It is fairly customary for the design of […]
[READ MORE]

Sports Branding: Confit

Marcin Zasada is an independent illustrator and graphic designer from the city of Lodz in Poland. Confit meanwhile is a young company that produces sports clothing and related accessories. The name is a commixture of the two English words “convincingly” and “fit”. Akin to some of the major sportswear labels, the main objective of the […]
[READ MORE]