Gloucester Rugby Unveil New Logo Design

Gloucester Rugby are re-branding and changing their logo, following an almost year-long review which is said to have included interviews with both staff and players. The Premiership club’s CEO, Stephen Vaughan, officially announced the change at an event held earlier this week at Kingsholm Stadium. Key details of the new shield logo include a refreshed […]
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Bristol Rugby Relaunches with New Logo by Mr B & Friends

Bristol Rugby has relaunched as Bristol Bears with a new logo, following promotion to the English Premiership this season. Created by brand agency Mr B & Friends, the new logo is said to be part of a move by the club to appeal to a broader fan base, with the aim of attracting a new […]
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Racing Driver Jack Manchester Gets New Identity by SomeOne

UK branding practice SomeOne has created the new logo and identity for young up-and-coming British racing driver, Jack Manchester. After becoming one of the youngest pilots to fly solo in both a helicopter and an aeroplane at the age of just 17, Jack subsequently turned his attention to motor racing. His 2017 season culminated in […]
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New Logo Unveiled for the US Open Tennis Championships

The United States Tennis Association (USTA) has unveiled an all-new logo design for the US Open, as the Grand Slam tournament marks its 50th anniversary. Created by graphic design firm Chermayeff & Geismar & Haviv, the refreshed logo is being described as “a streamlined and modernised version of the tournament’s iconic flaming ball logo,” which […]
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Logo Design Revealed for 2018 NHL Draft

The National Hockey League (NHL) and Dallas Stars have unveiled the official 2018 NHL Draft logo as the team prepares to host the event at American Airlines Center on June 22-23. The 2018 event will mark the first time the Stars and the City of Dallas will host the NHL Draft, which is held once every […]
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U.S. College Football 150th Anniversary Logo Unveiled

The National Collegiate Athletic Association (NCAA) has revealed a special logo design to mark the 150th anniversary of college football in the USA. “We are excited to announce the next steps for the 150th Anniversary in 2019,” said Kevin Weiberg, the man in charge of the official ‘College Football 150th Anniversary’ campaign. “We are proud […]
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UFC Unveils 25th Anniversary Logo

The UFC has revealed a special 25th anniversary logo that will be used throughout 2018 to mark the mixed martial arts brand’s historic milestone. The logo, designed in conjunction with advertising agency Droga5, combines silver numerals with the UFC’s “Octagon” – a word and symbol that has become synonymous with the famous MMA promotion, and […]
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