Pentagram Designs New Identity for Eurosport

Pentagram’s Angus Hyland has designed a new identity for Eurosport, the pan-European television sports network that encompasses six TV channels and 16 websites, introducing the first change to the broadcaster’s visual brand in over 25 years. The rebrand follows Discovery’s acquisition of Eurosport which after it bought a majority stake in the sports destination in […]
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Special Edition Aston Martin DB9 Gets Bond Logo

For more than half a century Aston Martin has been the sports car of choice for British spy, James Bond. The luxury British carmaker is now celebrating the release of Spectre, the latest film in the well-known franchise, with the launch of the DB9 GT Bond Edition. On the outside, the 6.0-litre V12-engined grand tourer […]
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National CineMedia Rebrands as ‘America’s Movie Network’

National CineMedia (NCM) has unveiled a new look and feel for what is claimed to be the largest cinema advertising network in the U.S. Designed by NCM’s internal creative agency, the company’s new logo calls to mind the projected beam of light that delivers movies onto the big screen, while the new positioning sees NCM […]
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Spike Debuts New Identity Designed by bluemarlin

Integrated brand design agency bluemarlin has created a new identity for U.S. entertainment network, Spike, which debuted across platforms earlier this month. The Viacom-owned entertainment network says it is trying to shift from a male-centric brand positioning to one that appeals to a wider audience. This transformation is being driven by a new brand directive […]
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NOWNESS Video Channel Unveils Five-Year Anniversary Logo

NOWNESS is a video channel that aims to showcase contemporary culture through film. The video channel collaborates with designers, creatives and thinkers, and is part of luxury group LVMH Moet Hennessy Louis Vuitton. Launched back in 2010, this week marked the celebration of the five-year anniversary of its video platform. As part of its week-long […]
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The Plant Designs New Identity for Curzon Cinemas

Creative agency The Plant has designed a new identity for cinema company Curzon. Founded in 1934, Curzon currently operates a number of cinema complexes throughout the UK. Other companies owned and run by Curzon include Home Cinema and Artificial Eye. The first provides a video on demand service, while the latter distributes art house films. […]
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NOW TV Unveils New ‘Magic-Inspired’ Brand Identity

Online TV streaming service NOW TV has launched its new TV ads as part of a new integrated campaign that reflects its new logo and brand identity, as it rebrands for the first time since its launch in July 2012. The theme of the campaign, created by advertising agency WCRS, is ‘digital magic’ and will […]
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