Corporate Design for Social Advertising Agency, ‘Healing Brush’
Healing Brush is a social advertising organisation based in Bundang in South Korea that addresses various global issues through campaigns to support low-income groups in society.
The organisation’s motto (“Opening the closed and wounded heart”), was visualised through the logotype that features “h+b” in high contrast against a solid-coloured background. Also, the various dingbat fonts that represent different global issues are applied to household items.
The identity design, which is the product of a collaborative project between Dankook University College of Arts and Healing Brush, has been awarded a 2013 iF communication design award.