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Cosmetics Branding: Jolie

By Editor March 6, 2013

Categories: Fashion & Lifestyle, Health & Beauty

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Jolie is a young German company that specialises in the manufacturing and distribution of lipsticks.

This proposal for the brand’s new identity was created by Bremen-based agency, V36A.

The designers decided to introduce a graphic element into the logotype by displacing the letter “i” with a lipstick; the graphic device further enabled them to show off the different colours of lipsticks sold by Jolie.

V36A wanted the overall logo design to have both a futuristic and retro feel to it in order to help give the company an interesting, standout style.

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V36A
www.v36a.com

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