U.S. flower shop, Earth Within Flowers, has announced the launch of its newly refreshed logo and website.

The full-service wedding flower shop whose flower designs are said to be inspired by nature has introduced a new brand design created by Montana-headquartered agency, August and Stone.

The new website features full-colour photos of flowers and flower arrangements, and is further claimed to offer both improved navigation and an improved shopping experience compared to the previous site.

Shoppers can also browse Earth Within Flowers’ selection of a la carte wedding flowers, flowers for delivery, wedding flowers, and even local workshops.

“The new brand style was inspired from our wish to explore a more classic yet whimsical look that expresses our most current design concepts. The moon and stars with the flowers express the sentiment of how we believe flowers are healing and add a bit of magic to everyday and exceptional moments. The moon graphic also blends with the branding of our sister non-profit project Earth Within Girls. The yellow and gold hues represent the soft, neutral, yet vibrant feel of our arrangements,” explains owner and founder, Melissa Lafontaine.

The flower within the logo is specifically a Sweet Pea, which happens to be Melissa’s favourite flower; she says she aims to incorporate this in as many of her designs as seasonally possible.

“Sweet peas represent pleasure and add an ethereal, soft touch to an arrangement,” she comments.

Earth Within Flowers is located in Missoula, Montana, and has been owned and operated by Melissa since 2016.

Source: Earth Within Flowers