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Fashion Branding: Iris von Arnim

By Editor November 21, 2012

Categories: Fashion & Lifestyle

Iris von Arnim is a noted German fashion designer who has garnered a reputation for excellence in designing and producing contemporary ladies’ knitwear. In 2010 she partnered with none other than supermodel Claudia Schiffer to develop the Claudia Schiffer Cashmere Collection.

von Arnim also heads the largest European young designer competition, the Apolda European Design Award; so good design is absolutely key to her business.

Hamburg-based designer Tim Rotermund, at the behest of Mutabor Design, was commissioned to rebrand the already well established Iris von Arnim identity.

Central to the design renewal was the updated family crest.

Tim Rotermund \ www.timrotermund.de
Iris von Arnim \ www.irisvonarnim.de

Tags: antlers, Apolda European Design Award, branding, cashmere, Claudia Schiffer, crest, crown, emblem, fashion design, Germany, grey, heraldic, identity, Iris von Arnim, knitwear, logo design, Mutabor Design, red, shield, Tim Rotermund

SEE ALSO:

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  • Fashion Branding: LDN
  • Fashion Branding: WE ARE DESIGNADDICTED
  • Fashion Branding: Strictly Verticals
  • Identity Design for Accountancy Firm, ‘vHM’

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