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0

Fashion House LOEWE Unveils New Identity Design

By Editor June 9, 2014

Categories: Fashion & Lifestyle

LOEWE-logo-design-Michael-Amzalag-Mathias-Augustyniak-MM-Paris-2

Michael Amzalag and Mathias Augustyniak, the art and design duo of M/M (Paris), have created the new graphic identity for Spanish luxury fashion brand LOEWE.

The logotype is said to have been inspired by German-born British typographer Berthold Wolpe, hinting at the German roots of Enrique Loewe Roessberg, who established the house by giving his name to a cooperative of leather craftsmen from Madrid.

The famous anagram, originally designed in 1970 by Spanish painter Vicente Vela, has been pared down to unearth its factual origin as a branding iron used to mark cattle and leather. Packagings have also been redesigned as volumes reminiscent of library tomes, in a special new smokey-white “Humo” colour.

LOEWE-logo-design-Michael-Amzalag-Mathias-Augustyniak-MM-Paris-3

LOEWE-logo-design-Michael-Amzalag-Mathias-Augustyniak-MM-Paris-4

LOEWE-logo-design-Michael-Amzalag-Mathias-Augustyniak-MM-Paris-5

M/M (Paris)
www.mmparis.com

Tags: anagram, Berthold Wolpe, branding, Enrique Loewe Roessberg, identity design, L, leather, LOEWE, logo design, logotype, luxury, M/M Paris, Mathias Augustyniak, Michael Amzalag, packaging design, typography, Vicente Vela, white

SEE ALSO:

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  • Reebok Unveils New ‘Delta’ Logo
  • Identity Design for Guest House, ‘Villino Odaldo’
  • SEAT Unveils New Logo in Paris
  • SVIDesign Brands Fashion Portal Graziashop.com

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