• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Fitness First Gets Rebranded by The Clearing

By Editor January 15, 2014

Categories: Health & Beauty

Fitness-First-logo-design-rebrand-The-Clearing-12

Fitness First has launched a new brand identity, strategy and repositioning that is aiming to disrupt the gym industry and return the business to growth.

The strategy and identity has been developed with branding consultancy The Clearing to create a ‘prestige’ brand that will motivate customers and move Fitness First out of the crowded mid-market.

Richard Buchanan, Director of Consulting and Founder at The Clearing said: “In a cluttered, copy-cat category we’ve worked closely with Fitness First’s global team to define a clear defendable territory for the brand.

“Our brief was clear and incredibly ambitious: redefine the category and help return the business to profit. Our strategy aims to deliver a new approach to fitness that won’t get you into fitness for a matter of weeks but naturally introduces fitness into your life.

“We’ve created a number of brand signatures that affect every customer touch point – from gym floor activity and service experience to employee engagement and fitness apps. We’ve also redefined the look and feel of the brand to reflect that of a contemporary apparel lifestyle brand whilst the new symbol is designed to make sense of the brand name.”

CEO Andy Cosslett said: “Our £225m investment is a statement of how serious we are about rewriting the rules of the fitness industry. No gym brand has gone to this length to support its member’s fitness. From the physical transformation of our clubs to a bold new brand identity, we are making a quantum leap forward for fitness and Fitness First.”

Two years of research, trials and collaborations with experts in psychology and fitness have helped define Fitness First’s new corporate philosophy. The transformation begins in London this week with 19 clubs upgrading with the new brand signatures.

A launch poster and press campaign can now be seen across London throughout January, sharing the new rules of fitness. This will be followed by global roll-out of the new brand, including Australia and Asia, later this year.

Fitness-First-logo-design-rebrand-The-Clearing-13

Fitness-First-logo-design-rebrand-The-Clearing-4

Fitness-First-logo-design-rebrand-The-Clearing-5

Fitness-First-logo-design-rebrand-The-Clearing-11

Fitness-First-logo-design-rebrand-The-Clearing-8

Fitness-First-logo-design-rebrand-The-Clearing-9

Fitness-First-logo-design-rebrand-The-Clearing

Fitness-First-logo-design-rebrand-The-Clearing-7

Fitness-First-logo-design-rebrand-The-Clearing-6

Fitness-First-logo-design-rebrand-The-Clearing-10

Fitness-First-logo-design-rebrand-The-Clearing-3

Fitness-First-logo-design-rebrand-The-Clearing-2

The Clearing
www.theclearing.co.uk

Tags: 1, Andy Cosslett, branding, F, Fitness First, gym, identity design, interior design, logo design, rebranding, red, Richard Buchanan, signage design, The Clearing

SEE ALSO:

  • The Clearing Creates Look for ‘Gravity’ Health & Fitness Centre
  • The Clearing Unveils New Logo and Identity for Premier Global
  • The Clearing Creates Branding for Kitchen Store, ‘Sizzle’
  • Pentagram Creates New Identity for Fitness Coach Mike Barwis
  • The Clearing Creates Identity for ‘Breast Cancer Now’
  • The Clearing Creates New Identity for Chef Tom Kerridge

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • 4DX and ScreenX Reveal New Logos as Part of Brand Refresh
  • National Gift Card Rebrands as NGC – Unveils New Logo
  • EBM Unveils New Corporate Logo by StormBrands
  • YMCA Australia becomes ‘the Y’ – Reveals New Logo Design
  • B&B Studio Creates Logo and Packaging for ‘OATH’ Drinks
  • Spectrum Science Unveils New Logo Design
  • Cannabis Beauty Brand ‘Humble Flower’ Debuts New Logo
  • Chicago Fire Rebrands with New logo and Identity
  • Robot Food Rebrands Scandi Board Game – ‘Klask’

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2019 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.