Food Branding: Meat & Bread
Glasfurd & Walker is a small design agency that heralds from Vancouver in British Columbia (Canada). Talented duo Phoebe Glasfurd and Aren Fieldwalker, who head the agency, were approached by Gastown sandwich shop Meat & Bread to create a strong, masculine identity and brand design that would in turn communicate the restaurant’s simple, uncluttered offering.
With a focus on a daily roasted meat, a visual system was needed to communicate what was on offer each day. For this, a series of icons was created which complimented the core logo and extended the identity onto packaging for products and take out.
Glasfurd & Walker