Football Logo: Furie Lublin
Karol Sidorowski is the lead designer at creative agency Element Media in Lublin, Poland.
Lublin is also home to Furie Lublin, the city’s first all-women American football team. The sports club chose Element Media to come up with a new identity design proposal based on NFL-style logos.
It is fairly customary for the design of such logos to convey a sense of power and aggression. Many NFL logos, for example, employ stylised representations of predatory animals that symbolise traits such as strength and dynamism.
Karol decided to incorporate a snake form as well as an ancient soldier’s helmet into his particular design solution, with only the colour scheme perhaps giving any real hint as to the team’s gender.