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0

Football Logo: Furie Lublin

By Editor December 7, 2012

Categories: Sports

Karol Sidorowski is the lead designer at creative agency Element Media in Lublin, Poland.

Lublin is also home to Furie Lublin, the city’s first all-women American football team. The sports club chose Element Media to come up with a new identity design proposal based on NFL-style logos.

It is fairly customary for the design of such logos to convey a sense of power and aggression. Many NFL logos, for example, employ stylised representations of predatory animals that symbolise traits such as strength and dynamism.

Karol decided to incorporate a snake form as well as an ancient soldier’s helmet into his particular design solution, with only the colour scheme perhaps giving any real hint as to the team’s gender.

Karol Sidorowski
www.element.media.pl

Tags: aggression, American football, animal, branding, club, crown, Element Media, F, football, Furie Lublin, gladiator, helmet, identity, Karol Sidorowski, logo design, Lublin, NFL, Poland, power, purple, red, shield, snake, sport, strength, symbolism

SEE ALSO:

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  • Sports Retail Branding: Nike Year of the Snake
  • Football Logo: Szczecin Griffins
  • Concept Rebrand for Real Madrid Football Club
  • Logo Design for French Football Club, ‘Vypers de Béziers’
  • Identity Design for Film Producer, ‘Blickfang Media’

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